Bangalore, India, August 10, 2015: Quikr, India’s No. 1 cross category classifieds business, today announced that it has gone live with QuikrCars, its vertical with a sharp focus on all kinds of automobiles, i.e. cars, bikes and commercial vehicles. The first of Quikr’s verticals being launched, QuikrCars is a unique one stop destination for India’s car buyers and sellers, combining Quikr’s large transaction flow in the category with everything related to vehicles, including automobile news, reviews, information, tips and tricks. The company is also going to formally launch its verticals in real estate, jobs and services in the next 4 weeks.
The new platform also offers users No Fikar Car Inspection Reports as well as Quikr’s Maximum Sales Price (MSP) calculator, to help users ascertain the best price range for their cars. In addition, its localized car discovery module searches for popular car models trending and recently posted around any location in the 1000 cities and towns covered by Quikr, making it convenient for car buyers to view transactions taking place in their neighbourhood. Quikr Cars also offers a Price Meter to help buyers see vehicles in the price range that they are willing to pay, and a comparison feature that works across car models.
“We are very happy to be launching our very first boat from the Quikr mothership”, said Pranay Chulet, Founder & CEO of Quikr, said, “The number of transactions in our cars & bikes category had already reached enormous scale due to our strong brand, our organic pull and cross category usage that’s inherent in our business model. So QuikrCars launches as a unique and differentiated market leader which combines its immense car buyer demand and industry leading listings base with deep functionality and a monetization engine specific to the cars category.”
Quikr’s latest advertising campaign will focus on QuikrCars and feature Bollywood actor Ranveer Singh and South Indian superstar Suriya. As the pioneer in the cross-category classifieds space since the company’s inception in 2008, Quikr is the only classifieds platform in the country to launch separate verticals for important categories. A market leader with the largest user base and category footprint in India, the company has consistently brought out innovations which are needed in the Indian market, including a Missed Call service for new mobile internet users, Maximum Selling Price (MSP), QuikrNXT, and payments and delivery for C2C transactions.
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