New Delhi, India, February 6, 2014: Paytm has launched an all new Paytm Shopping app with a revolutionary concept to bargain for a deal before you buy. With an eye to change the game in mobile commerce in India, the app features shopping in various categories including Men, Women, Kids fashion and Home furnishing along with Mobile & DTH recharge options (which were already available on Paytm).
Available today in the Apple iTunes App Store and from next week in the Google Play store, the new Paytm app will be available to all 6 Million Paytm mobile app users by the end of February.
Founder & CEO of Paytm Vijay Shekhar Sharma said, “We have thought of mobile shopping from bottom up, without any previous assumptions of consumer behavior. Bargain is ingrained in nearly every Indian and is part of our everyday shopping. We are making something that will appeal to every Indian user in a natural way.”
The new Paytm app will provide real “over the counter” human shopping experience using a text messenger. One97 Communications (Paytm’s parent company) had acquired Plustxt messenger in 2013.
The shopping app also has an all new Paytm Cash Wallet for payments continuing with Paytm’s dedication to make mobile commerce friendly and easy for every user. Paytm Cash Wallet is a mobile prepaid payment option by which you can add cash from your bank / credit card and shop much faster on the mobile phone. Users can get cash back or refund from a merchant in Paytm Cash Wallet and use it across every item sold in the marketplace. This feature has been incorporated after a RBI license granted to Paytm.
Vijay further added, “We need a very reliable and easy to use payment system for mobile. None of the traditional systems were built for mobile, so we made Paytm Cash. It is a game-changing product made for mobile payments. All your saved cards – credit cards, debit cards and net banking work seamlessly with Paytm Cash Wallet right from your phone. Paytm has more than 1 million saved cards and it will be a breeze to shop using these.”
The App features more than 100,000 items from 250 merchants in Men, Women, Kids fashion and Home Furnishing Categories. It has an immersive experience with high fidelity images and a beautifully designed user interface.