Microsoft Corp. today announced the launch of its Microsoft Online Store with Tata CLiQ – the recently launched e-commerce portal of Tata group – to sell Microsoft products through the e-commerce chain’s phygital model. The Microsoft Online Store will allow Microsoft fans and consumers across the country to enjoy an easy access to Microsoft’s wide range of productivity-enhancing products. Merchandise available on the brand store will include an assortment of Microsoft products such as tablets, PCs, software and phones.
Commenting on the online store expansion, Priyadarshi Mohapatra, Country General Manager, Consumer Channel Group, Microsoft India said, “Increasingly consumers are going online to shop for a number of things, including mobiles, devices and software. We therefore are expanding our online presence through our official Microsoft Store so that our consumers find it easier to experience and buy our products. We are excited to partner with Tata CLiQ and see tremendous opportunity in delivering Microsoft products and services through them to our customers.”
Ashutosh Pandey, CEO, Tata CLiQ commented, “Tata CLiQ is pioneering the PHYGITAL revolution in India, and enhancing the customer experience through a combination of in-store shopping benefits and conveniences of online shopping. We are a brand focused marketplace and promise authentic brand experiences to our customers. Launch of Microsoft Store is a step in that direction. We are privileged to have Microsoft as a key phygital partner and look forward to the support that their large on-ground network will bring to TataCLiQ.com.
The consumers will be able to buy their favourite Microsoft products and services using innovative services such as click online & PIQ up at store, return to store and ship from store through a large on-ground store network of partner brands. TataCLiQ.com phygital services will be available across 500 plus stores of 12 partner brands.
The new Microsoft Online Store with Tata CLiQ launches with attractive inaugural offers on Microsoft Surface Pro 4 and select Lumia smartphones running on Windows 10. Consumers buying the Surface Pro 4 on TataCLiQ.com will be able to get the powerful convertible along with the Type cover at a discount of INR 10,000, plus a free Office 365 subscription for a year.
In addition to Surface Pro4, customers will also be able to buy Office 365 subscription, Lumia 550 and Lumia 650 on TataCLiQ.com at attractive prices.
@Technuter.com News Service