The Great Online Shopping Festival is underway and customers and partners alike are looking forward to see what the event holds. For customers, GOSF is an opportunity to save more money on their online shopping, and for partners, it’s a chance for e-commerce companies to increase transactions on their site and increase their customer base.
Besides, customers and partners, players in the Affiliate marketing space, like Pennyful.in also have an opportunity to cash in on GOSF.
GOSF is a great time for cashback and discount coupons websites to help customers save even more on their shopping, which in turn poses a great opportunity for them to generate even more sales, and revenues than usual. In fact, Pennyful.in expects to see an increase of 4x in terms of number of transactions done on the site during GOSF, as compared to usual days. The company also expects to see an increase of 3x in revenues and a 100% increase in the Average Ticket Size. Overall, Pennyful.in also expects to see a 30% growth in terms of new customers transacting on the site for the first time due to the event.
GOSF 2014 will also be a platform for Pennyful to create a unique customer experience. With this focus, Pennyful.in has created a dedicated GOSF helpline to help users address their GOSF specific queries. Pennyful.in has also gone the extra mile to create a great GOSF shopping experience, by speaking and listening to customers before the event to understand what they would be interested in buying during GOSF. This will help Pennyful.in users get personalized and curated updates on deals for their products during the event.