New Delhi, India, July 15, 2014: In line with its goal to deliver an outstanding customer experience, Amazon.in today announced the launch of its #AmazonCart service in India. Customers in India can now add products they discover on Twitter from their social network to their Amazon.in shopping carts without leaving Twitter.
The mechanism is simple: customers who have connected their Amazon and Twitter accounts can add items to their carts just by tweeting the link of an Amazon.in product along with the #AmazonCart hashtag. In effect, when a customer discovers a tweet from their favourite artist, expert, brand, or friend with an Amazon.in product link, they simply add “#AmazonCart” to their reply on Twitter and the product is added to their Amazon.in Shopping Cart. They no longer have to switch apps or type more passwords to do what they want, bookmark an item they are keen on buying or learning about.
Customers will get a reply tweet from @ MyAmazonIN as well as an email from Amazon.in when the item is successfully added to their cart. As with any other item in their cart, customers don’t have to buy items added through the hashtag — they’ll remain there until they either check out or remove them. For the customers who have not connected their Twitter and Amazon accounts, they will receive a reply tweet asking them to connect their accounts to enable the new feature. The product will be added to the customer’s Amazon.in shopping cart after they have finished connecting the Twitter and Amazon accounts.
VP and Country Manager of Amazon India Amit Agarwal said “This is line with our focus on anytime, anywhere convenience for our customers. You don’t have to leave your social media activity on Twitter and when you are ready to shop on Amazon.in, you have a cartful of items waiting for you.”
“The Twitter and Amazon agreement now extends to India to provide the maturing eCommerce industry here with another tool to engage online shoppers as well as to extend relationships on Twitter to the core of their e-commerce platforms. It’s an innovative product discovery-recommend-buy use case via Tweets and we’re pleased to have #AmazonCart go live in India,” said Arvinder Gujral, Business Development Director, Twitter Southeast Asia and India.
For any products or deals that are out of stock, unavailable, or expired customers will get a tweet to indicate status of unavailability.
To understand more about how the #AmazonCart service works, you can click on the link below and watch the video : http://youtu.be/-PVVGYa02V0
With this launch customers on www.amazon.in can now shop with ease and confidence from over 17 million products across categories including Books, Movies and TV shows; Kindle Devices, Tablets and eBooks; Computers & Accessories; Mobiles & Accessories; Consumer Electronics; Toys & Games; Baby Products; Personal Care Appliances; Health Care Devices; Watches; Fashion Jewellery; Home and Kitchen; Beauty Products; Video Games; Music; Luggage & Bags; Handbags & Clutches and Sports, Fitness & Outdoor equipment and now Health & Personal Care products, Shoes; women’s Ethnic wear; Sunglasses; women’s Intimate wear; Denim wear for men; men’s Inner wear and Kids wear .
All customers benefit from a safe and secure ordering experience, convenient electronic payments, Cash on Delivery, no-risk hassle-free returns policy, Amazon’s 24×7 customer service support, and a globally recognized and comprehensive 100% purchase protection provided by Amazon’s A-to-Z Guarantee. Customers across several cities in India can also avail guaranteed next-day delivery at Rs. 99 per order on more than 300,000 products fulfilled by Amazon.
Customers can also now shop on Amazon.in through its latest mobile shopping apps for iPhones, iPads and Android phones. They can use these apps to conveniently shop on the go just as easily as they do on their PC; they can browse & search for their favorite products, view recommendations & customer reviews, add to wish lists & cart and complete the purchase using all of the payment options available on the site and track the status of their orders. The Amazon mobile shopping App is available as a free download through Amazon Appstore: www.amazon.in/apps.