Amazon.in’s Great Republic Day Sale empowers Small and Medium Businesses

Amazon.in announced that its Great Republic Day sale received an encouraging response from Small and Medium Business (SMBs) sellers.

During the recently concluded Great Republic Day Sale, hosted from January 20 – 23, 2021, close to 88,000 SMBs, artisans, weavers and women entrepreneurs received orders from customers in over 5,000 pin codes across the country. 65% of these sellers were from non-metro cities like Hamirpur (Himachal Pradesh), Tinsukia (Assam), Medak (Telangana), and Rajsamand (Rajasthan). Over 10,700 sellers received their highest-ever single day sales during the shopping event. Artisans and weavers who sell their unique handmade collection through Amazon Karigar and women entrepreneurs from Saheli program witnessed a growth of 1.2X respectively over their average daily sales. Start-ups and brands under the Launchpad program witnessed a growth of 1.12X over average daily sales.

Customers from over 700 pin codes ordered on Amazon.in from their trusted local shops and neighbourhood stores in their cities. 79 offline stores as part of the Local Shops program on Amazon crossed sales of INR 1,00,000 during the Great Republic Day Sale. Some of the most bought products included Orthopedic Mattresses, Organic Tea, DTH connections and Tubular Batteries.

Manish Tiwary, Vice President, Amazon India said, “We are excited to witness the success of our sellers during the Great Republic Day sale and are committed to support the community of over 7 lakh sellers associated with Amazon.in. We will continue to focus our efforts to empower many more sellers across the country and enable them to accelerate their growth in 2021.”

Yeshwanth Kumar Goturu & Meghana Rao, Super Healthy, said, “The Great Republic Day Sale has been great for our business. Our sales have increased by 1.6X over average daily sales. We are extremely grateful for the support provided by Amazon Launchpad to ensure sale readiness from our end. The continuous efforts from Amazon to make our sale experience the best has helped us be well prepared for the spike in our business.”

In 2020, over 10 lakh small and medium businesses that work with Amazon in India have witnessed tremendous growth and success. Amazon offers them various opportunities to build and grow their business by enabling them to sell their products online on Amazon.in, exporting ‘Made in India’ products globally, running delivery and logistics companies, using the cloud to launch and scale their businesses, creating voice apps, or publishing their own books. Amazon has pledged to invest USD 1 billion to digitise 10 million SMBs, enable e-commerce exports worth USD 10 billion and create 1 million incremental jobs – by 2025.

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