Bengaluru, India, January 21, 2015: As you brace yourself for an exhilarating World Cup season, checkout the vast selection of authentic, ICC-certified World Cup 2015 fan gear at www.amazon.in. Grab fan jerseys, caps, mugs, key chains and more and support your favourite cricket team as you sit out in the cricket grounds, park yourself in front of your TV sets, your PCs or tune in to the radio commentaries.
Gaames Unlimited, a leading Indian sports management firm has partnered with Amazon.in, India’s largest online store, to help cricket lovers across India shop for their favourite team’s merchandise for the ICC World Cup 2015 to be hosted in Australia and New Zealand. The ease of shopping and customer support that Amazon.in offers will be the advantage for cricket fans who want to enjoy buying the events’ merchandise and fan gear this World Cup.
The ICC World Cup 2015 fan gear range on Amazon.in includes 80 styles of men’s clothing, 20 styles of women’s clothing, kids wear, caps and accessories respectively. 5 styles of clothing will be exclusive to Amazon.in and will not be available elsewhere.
“We have keenly followed Amazon.in’s success in offering fan merchandise for Indian cricket lovers last year. With Amazon.in’s tremendous brand equity and unmatched delivery capabilities, we are very confident that this partnership will be the best opportunity for India’s cricket fans to get their favourite fan gear at the click of a button,” says Atul Srivastava, Managing Partner, Gaames Unlimited.
“We are delighted to be the partner of choice for Gaames Unlimited to launch the ICC World Cup 2015 fan gear on Amazon.in. Cricket fans across India now have easy access to authentic ICC-certified World Cup 2015 fan gear on Amazon.in. They can enjoy shopping for the fan gear with ease and at their convenience, so they can support and cheer for their country. We are the largest online store in the country today and this partnership gives us another opportunity to forge deeper engagement with cricket lovers,” said Samir Kumar, Director Category Management, Amazon India.
This is an arrangement where Licensing in Motion (LIM-trading as Velocity Brand Management), the worldwide exclusive licensing and merchandising agent for all ICC events including the ICC Cricket world cup 2015, has granted Gaames Unlimited exclusive licensee rights for the ICC Cricket world cup 2015 which includes the merchandising for the event fan gear. While there are online and offline outlets earmarked by Gaames Unlimited for merchandising the fan gear, Amazon.in will be the prominent online sales channel for all ICC World Cup 2015 fan gear in India.