LG Electronics launches its 8K OLED & NanoCell TVs in India

LG Electronics (LG) is raising the bar again in 2020 with 8 new LG OLED models led by two new series – an art-inspired GX Gallery series available in 77 and 65-inch class and the Real 8K 88- inch ZX series. Its unique self-LIT pixel technology makes it indispensable in the high-end/ premium TV category.

The whole new range of 8K and 4K LG OLED & NanoCell TVs are designed to deliver stunning picture quality and innovative design with upgraded performance and artificial intelligence-enabled features that bring movies, sports and video games to life like never before imagined.

At the heart of latest Real 8K TVs are a number of advanced core technologies, most notably the new α (Alpha) 9 Gen 3 AI 8K Processor. This advanced processor leverages upgraded processing power and artificial intelligence deep learning algorithms to improve on LG’s renowned picture quality, even upscale existing 4K content and enable a host of specialized features for various types of content including movies, games and sports, taking the user experience to new heights.

The Real 8K models, delivering four times more detail than 4K TV, exceed the strict requirements established by the Consumer Technology Association’s (CTA) official industry definition for 8K Ultra HD TVs. The 88 -77 & 65-Size LG models also surpass the measurement criteria recommended by the International Committee for Display Metrology and are among the first to earn the new CTA 8K Ultra HD logo.

LG OLED / NanoCell TVs deliver real 8K resolution, the highest in its class. Contrast modulation is an important parameter for showing real 8K resolution. A lack of Contrast Modulation means that some on-screen images will lack sharpness or clarity. It’s most noticeable when looking at high-frequency edges. Also, using deep learning algorithms, LG 8K TVs transforms 2K or 4K content into the most life-like 8K picture by enhancing detail and definition.

LG’s 2020 premium TVs flaunt unique, innovative designs that integrate effortlessly with any home decor. The all-new minimalist Gallery Series comes in the most elegant wall mountable designs with an ultra-thin form factor. Paired with an included specially-designed wall mount, these 65 and 77-inch class models hang completely flush fit on the wall, providing a dramatic appearance, transforming the OLED into a piece of art.

The 2020 OLED line-up will also include the newer versions of the two popular OLED series CX, BX. Size 77 in CX only, 65 and 55-inch class sizes, continuing its unparalleled picture & sound quality.

Commenting on the occasion, Hak Hyun Kim- Director – Home Entertainment – LG Electronics India said, “With a legacy of over 23 years of serving millions of consumers, we are strongly committed to the Indian market. Our constant endeavor is to develop products that are in line with the needs and aspirations of the consumers. With a strong manufacturing base in India and huge R&D team, the 2020 TV portfolio is designed keeping consumers at the core of innovation. We are confident our new television line-up will help immerse the viewing experience like never before. We have been manufacturing TVs in India & proud to present a new TV series which is also MADE IN INDIA.”

Gireesan Gopi – Business Head – Home Entertainment – LG Electronics India, said, “The consumers today have evolved, they are looking for more than just a display device. LG being a full range place in the television segment has been catering to the needs of these evolving consumers. During pandemic under lockdown when consumer were at Home, TV were prime mode of entertainment. These days consumer Changed / Learned/Shift

  • Linear Broadcasting to OTT / Small Screen to Large Screen/1 TV to Multiple TV

Non Smart to Smart / Connectivity, Smart AI & IOT.

The 2020 range of televisions by LG come loaded with powerful new features, making it the perfect choice for watching sports, playing video games and binge watching your favorite show or movie.

The promise of LG OLED TVs this year is to deliver the 4S to its customers – Sharp Picture, Speedy Response, Smooth Motion & Slim Design

SHARP PICTURE FOR THE ULTIMATE CINEMA EXPERIENCE

LG’s award-winning webOS smart TV platform will bring to 2020 LG OLED and LG NanoCell TVs a plethora of programming from the constantly growing number of top content providers for INDIA through apps and services such as Disney+ Hotstar, Netflix, Prime Videos, Zee5 etc. New for 2020, the Apple TV app allows customers to subscribe and watch Apple TV+ and Apple TV channels as well as access their iTunes video library. Customers with 2018 and 2019 LG TV models will also be able to enjoy the Apple TV app this year.

SPEEDY RESPONSE FOR ULTIMATE GAMING EXPERIENCE

With stellar picture quality and newly added gaming features, LG’s 2020 TVs are ideal for serious gamers, delivering the most seamless, immersive big-screen gaming experiences available anywhere. As the Premium TV manufacturer to offer NVIDIA G-SYNC Compatibility, LG is expanding this capability in 2020 to 8 OLED TVs to provide a flawless PC gaming experience without screen tearing or other distracting visual artifacts.

2020 LG OLED TVs feature the HDR Gaming Interest Group’s HGiG Mode, so gamers can enjoy high quality visuals as the game developers intended when playing HDR games via consoles on their LG TVs. HGiG is a body made up of companies from the game and display industries that develop standards to improve the HDR gaming experience for
consumers.

During intense gaming sessions, LG OLED TVs even help address eye fatigue. The Eye Comfort Display certification, from the trusted international testing lab TÜV Rheinland, verifies that LG OLED TVs offer adjustability for blue light content, are flicker-free, and provide exceptional image quality from any angle. LG OLED screens meet every TÜV testing criterion, including wide color gamut and HDR.

ULTIMATE SPORTS EXPERIENCE

Not only ideal for film buffs and gamers, LG OLED TVs are perfect for sports fans, too, offering exhilarating viewing experiences courtesy of the 120Hz response time – made possible by the new α9 Gen 3 AI Processor – and sports-centric features.

Sports Alert helps users to keep track of their favorite teams and schedules by notifying them as soon as the team scores. Users can select their favorite teams in various sports – Cricket, Soccer, Tennis, etc. – to receive automatic updates at the start of a match, whenever their team scores and when the game ends.

Bluetooth Surround Ready feature allows the viewers to connect two Bluetooth speakers to their large screen OLED TV creating a dynamic soundscape as if they’re watching the match live in a stadium. Lastly, residual image (motion blur) is a common problem while watching sports. Now, with OLED Motion feature, viewers can watch every quick movement of players without the blur on their TV.

LG’s Artificial Intelligence- ThinQ AI

Experience the wonders of artificial intelligence as only an LG TV comes with AI ThinQ with Built-In Google Assistant & Amazon Alexa that works with a simple voice
command without any additional device.

There’s good news for Apple device users as well. LG also offers Apple Airplay and Apple Homekit to stream and mirror content from your iPhone, iPad or Mac onto your TV. Or use the Home app or Siri on your Apple devices to easily and securely control your ThinQ AI TV.  With the easy and intuitive Home Dashboard, you can monitor and control all your smart home IoT devices like Air Purifiers, Washing Machines etc.
directly from your LG ThinQ AI TV. By using New Function LG Routines, you can automate your smart home devices. A bedtime routine includes ThinQ AI turning off the lights, turning down the air conditioner, and locking the doors when you say “Good Night.”

Apart from NanoCell, LG also launched New Premium UHD series UN800, which comes with 3 Side Cinema Screen, Slim Design, All AI features & HGiG/Sports alert, which offers more choice in the UHD segment.

2020 TV Offering are

  • OLED with Self-Lit Pixel Cinema, Gaming & Sports (In 8K & 4K Resolution)               

Available in Size 55/65/77/88 Total 4 series & 8 models

  • NanoCell with pure color (In 8K & 4K Resolution)               

Available in Size 49/55/65/75/86 Total 4 Series & 12 models

  • UHD with ThinQ AI  (Built-in Google assistant, Amazon Alexa, Apple air play/Home Kit + LG Routine)

Available in Size 43/50/55/65/70/75 Total 5 Series & 20 models

  • Smart TV which works with Alexa                                       

Available in Size 32/43 Total 4 Series & 11 models

  • LED TV’s

Available in Size 32/43 Total 2 series 3 models.

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