Amazon launches Fire TV Edition Smart TVs in India with Onida

Amazon has launched its Fire TV Edition smart TVs in India in partnership with Onida. The Onida Fire TV Edition has Fire TV experience built-in, enabling customers to easily find and watch their favorite movies and TV shows from Prime Video, Hotstar, Netflix, YouTube, Sony Liv, Zee5, Sun Nxt and more. The Onida Fire TV Edition comes with built-in WiFi, 3 HDMI ports, 1 USB port and 1 earphone port to enable customers to seamlessly connect DTH or cable set top boxes, gaming consoles, soundbars, and home theatre systems. The TVs, available in 32″ HD and 43″ Full HD (1080p) models, feature Dolby Digital Plus and DTS TruSurround sound for a superior sound experience. The Onida Fire TV Edition smart TVs will be available for customers at an introductory price of ₹ 12,999 for 32″ model and ₹ 21,999 for 43″ model with attractive cashbacks, starting December 20, 2019 on


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The Onida Fire TV Edition smart TVs are powered by quad core processor, have a contrast ratio of 1200:1 and supports up to 300 nits brightness. With Alexa Voice Remote included, the new TVs make it even easier to launch apps, search for favorite movies and TV shows, play music, switch inputs between on-demand and live TV, control smart home devices, access thousands of Alexa Skills, and more. Simply say, “Alexa, find comedies”, “Alexa, watch Mirzapur” or “Alexa, play music videos on YouTube”.

Parag Gupta, Head of Amazon Devices India, said,”We are very excited to bring the complete Fire TV experience on Onida TVs in India. With Fire TV Edition’s excellent picture quality and immersive sound experience, customers can enjoy all their favorite content in one place, whether its streaming content from popular apps like Prime Video, Hotstar, Sony Liv, Zee5 and more, or switching to DTH/cable connection for live TV. We have sold millions of Fire TV Stick in India and can’t wait to hear from our TV customers about their experience with Onida Fire TV Edition.”

Mr. Sunil Shankar, Business Head, MIRC Electronics Ltd. (Onida), said, “Onida is excited to work with Amazon to bring the Fire TV experience to India. We have over 38 years of experience building TVs in India and the Onida Fire TV Edition brings superior picture quality and sound output to customers, at affordable prices.”

With the Onida Fire TV Edition smart TVs, customers can just ask Alexa to search for and watch from a vast catalog of streaming TV shows and movies from Netflix, Hotstar, Prime Video, YouTube, Zee5, Sony LIV, Sun Nxt and more. Fire TV and Alexa are always getting smarter. Pair Fire TV Edition TV with any Echo device for a truly hands-free voice experience.

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