The 70-year old German audio brand, Sennheiser, in yet another pursuit of perfect sound partnered with the Genesis Foundation to become the official sound partner of the fifth edition of India’s top music festival – Kasauli Rhythm and Blues. Kasauli Rhythm & Blues Music Festival (KRBF) is an annual fund raiser event organized by Genesis Foundation with a view to support critically ill under-privileged and orphan children under its care. The event saw the presence of esteemed artistes from India’s diverse pool of musical talent and 100% of funds raised were dedicated towards the treatment of critically ill children.
Commenting on the association, Kapil Gulati, Director, Sennheiser Consumer Segment, said, “Sennheiser is proud to have associated with the Genesis Foundation for the first time and spread the joy of perfect sound. Genesis Foundation and Kasauli Rhythm and Blues through the beautiful medium of music and sound raise funds for critically ill children and being a brand that has given sound a new definition; we felt that the association was perfect. We hope that the association helps Genesis Foundation in their future endeavors.”
The 2016 edition of the Kasauli Rhythm and Blues festival took the notch higher this year and Sennheiser left no stone unturned to make the sound experience perfect for the audience. Apart from being the sound partner, Sennheiser auctioned Bollywood actor Farhan Akhtar’s Sennheiser-SKM 2000 microphone which was redesigned to embody the `MARD moustache` design as a part of Sennheiser’s association with Farhan Akhtar to promote MARD last year, a cause that Farhan Akhtar conceived and supports. The proceeds, INR 25,000, from this auction was donated to the Genesis Foundation.
Sennheiser is organized a silent match screening and a Karaoke session for the audience attending the festival. An experience zone was set up to view the matches on 25th and 26th March using the Sennheiser RS wireless headphones for the ones who wanted to stay updated on the ongoing T20 World Cup. Along with this there also a silent Karaoke contest for the audience via wireless headphones. The winner was awarded a Sennheiser ClipMic Digital microphone.
The Local Train, winner of the first edition of Sennheiser Top 50 – a hunt for India’s best emerging bands also performed at the Kasauli Rhythm and Blues Festival alongside several established and aspiring artistes. The band is a part of the Sennheiser family and the brand completely supported The Local Train to grow to the next level in their professional career.
Technuter.com News Service