MUMBAI, February 12: PowerPoint Cartridges Pvt. Ltd., India’s leading compatible and eco-friendly recycled cartridges provider, has drawn up plans to increase its presence across India. It will be adding their footprints through franchise in tier-I and tier-II cities this year.
The company has recently entered into seven states – Delhi, Punjab, Haryana, Jammu, Madhya Pradesh, Uttar Pradesh and Uttaranchal – through franchise. It will soon enter Karnataka and Tamil Nadu to tap the southern region.
Chief Executive Officer at PowerPoint Cartridges Vishesh Nangia said, “the Indian market size for printer cartridges is pegged at over Rs 4000 crore and growing annually at over 30 per cent. We have realized that refilling of cartridges demand was far more than anticipated and we have successfully proven our business model. We are now ready to roll out our footprints in the Indian market through a franchise model of expansion.”
Mr Nangia further said that the consumer growth in tier I and II cities is expected to be more compared to metro cities in next 5 years. “It strikes a perfect balance by partnering with franchise owners and operate through retail oriented stores that will serve both consumer and business market with ready to sell inventory. Now,” he added.
Established in 2010, PowerPoint Cartridges Pvt. Ltd – an ISO 9001:2008 certified company – offers 360 degree printing solutions to its customers. PowerPoint Cartridges serves many individual as well as corporate customers helping them to make huge savings on their printing cost with their solutions. It also offers sales and maintenance support to multiple brands of computers, servers, s/ws and IT peripherals.
India’s cartridge industry is growing by leaps and bounds owing to increased usage of cartridges for various printing needs. “The Indian customer has a very limited choice between expensive Original Equipment Manufacturers (OEMs) cartridges, counterfeits and ‘locally’ refilled cartridges of poor quality. A product, which is cost effective and yet assures the performance of a brand new cartridge, is undoubtedly a strong value proposition,” he added.
PowerPoint Cartridges have a wide range of cartridges that suits various OEMs printer devices and which costs less than 50 per cent of OEMs. “Our USP is to provide quality at a lower cost and every cartridge sold comes with a 100% warrantee. One of our corporate clients saved close to Rs 2 crore last fiscal. Moreover, we have maintained a record 95% customer satisfaction,” he pointed out.
Another business module developed by PowerPoint Cartridges is Managed Printing Services (MPS).
According to a recent survey, 70 per cent of the companies have no overview of their printing cost. Every year organizations without actually realizing spend a considerable amount of money on buying new printers/multifunctional devices, consumables, managing inventory etc.
The business module MPS is basically the outsourcing the contract of printing/copying applications to a MPS provider over a contractual period, which involves deploying the devices, providing services/consumables and billing the customer as per their usage along with MIS data. PowerPoint has gone 1 step ahead by introducing “ADOPTION” module, where its offers the same services and value additions on customer’s assets.
The benefits of MPS are as such No Capital expenditure, low operating cost, Zero risk obsoleteness, Avoid multiple vendors, device Uptime, single point vendor, saving on inventory and logistics Customized MIS reports like printing trends, cost analysis, device uptime etc.
PowerPoint Cartridges has taken a strong position in the market with their customized solutions as per customer requirements and applications. Today it has a strong base of more than 2000 customers from TOP 500 fortune companies, BFSI sector and SME segments.