Lenovo has inaugurated five new exclusive stores (LES) in Bandra, Vashi, Nalasopara West, Kalyan and Vasai. Lenovo now has a total of nineteen stores at key locations and these stores are spread across the city to cater to the growing number of PC users in Mumbai. This expansion is in line with Lenovo’s plans to increase its retail presence in the city and further PC growth in the overall region.
With the launch of these stores, Lenovo brings its latest range of Ultra-slim laptops as a part of its consumer portfolio – Ideapad 530S & 330S. Ideapad 530S is Lenovo’s premium offering whereas Ideapad 330S is for consumers seeking affordability. The laptops combine the best of mobility, high performance and great battery life, available at amazing price points. Ideapad 530S is competitively priced, starting at INR 67,990 and Ideapad 330S starting at only INR 35,990, is an ideal offering for students.
The all new portfolio is available with an exciting offer called Back To College, where users can avail two years of additional warranty, one year of PremiumCare, one year of Accidental Damage Protection, along with gift vouchers at reasonable prices. Customers can get up to two years of additional warranty between INR 99 to INR 999. Additionally, users can avail one year of PremiumCare at an affordable INR 299.
Sumati Sahgal, General Manager, West – Lenovo India, said, “We are thrilled to inaugurate five Lenovo Exclusive Stores in Mumbai. Retail forms an integral part of Lenovo’s brand promise of customer-centricity and we will continue to invest in this area to provide a differentiated and interactive customer experience. Today’s customers demand accessibility and we are confident that Lenovo will hold a strong position in the market through its wide-ranging retail presence.”
Lenovo is conscious of the importance of delivering a rich, interactive and informative technology experience to induce a well- informed purchase decision. The brand offers a perfect blend of display, information, guidance as well as touch and feel of the products. The stores will provide an end-to-end brand experience and stock the entire range of the new consumer portfolio.
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