Dell bets big on distribution business

Dell-India-logoNew Delhi, India, March 18, 2014: Dell, leading technology solutions provider, today announced that it will bet big on the distribution business to provide customers the latest and most relevant technology solutions. The distribution led business will be a significant growth driver for Dell in its commercial business. Dell partners will now be able to meet customer demands for the best-of-breed enterprise products and solutions without any wait period. This will result in extending coverage across Tier 2 & Tier 3 cities.

Ravi Bharadwaj, Executive Director- Marketing, Dell India, said, “Dell is excited with this new foray of working together with the commercial distribution fraternity, as we see ourselves winning and growing with channel partners. Our comprehensive array of solutions and robust infrastructure will pave the path to success for us and our customers”

Channel Head at Dell India Ajay Kaul said, “Our Commercial Channel strategy has seen a lot of success and we have come a long way in our engagement with channel partners. These new initiatives will enable us to take giant leap in increasing the coverage across India and in ensuring that we meet the demands of our customers quickly. We are positive about the outcomes of our distribution strategy & are already witnessing the excitements from the partner community.”

Swarnendu Mukherjee, Director Sales, Commercial Channel, Dell India, said, “We at Dell, always put our customers at the center of what we do; this is a step closer to creating an inclusive environment with distributors and channel partners to reach a wider base of customers. The distribution business is not new to Dell, we have had a robust distribution strategy for the past 6 years in the consumer space and we are only building on our successes with this new chapter in the commercial space This initiative will open up new opportunities with complete autonomy to do what it takes to meet customer needs.”

Distribution business will be key in delighting customers

Dell will dedicate resources that will collaborate with distributors and channel partners with a sole objective of a) efficiently bridge the demand and supply gap and b) team up with partners to bring the right solutions for customers and in turn become market leaders in the enterprise space.

Winning with Dell distribution

a) Dell will meet customer requirements through a strong network of distributors and channel partners by providing Server, Storage, Networking solutions- the End-to-end solutions stack.
b) Given the current market scenario where major Indian IT companies have stopped manufacturing IT products and few MNCs are grappling with challenging market conditions, Dell is one of the few credible OEMs who is aggressively enabling channel partners to not only fill the vacuum, but become market leaders
c) Dell is ramping up its R&D focus to deliver new products and solutions from End user computing to enterprise solutions.

The plan ahead:

By creating and building on the past successes of Dell channel business, Dell has invested in infrastructure which is conducive to faster growth for channel partners. Infrastructure will include Dell’s own manpower, dedicated marketing resources, tele-calling agencies, broad range of products and solutions for stock and sell, flexible and customized selling and building options for solutions. The phase one priority markets will provide extensive coverage in the following mega cities- Delhi- NCR, Mumbai, Bangalore, Chennai, Kolkata and emerging cities- Jaipur, Chandigarh, Ludhiana, Pune, Ahmedabad, Nagpur, Vadodara, Indore, Hyderabad, Thiruvananthapuram, Kochi, Mangalore, Bhubaneswar and Guwahati.

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