New Delhi, India, May 12, 2015: Accelerating its journey towards building an ecosystem of connected devices, YU, the new age technology brand, today unveiled its new smartphone YUPHORIA along with plethora of other services, especially in the personal health wellness category, to bring meaningful technology experiences for its consumers.
YUPHORIA, powered by Cyanogen OS 12, is the second smartphone from YU, shatters the norms of the traditional design language, as the device exhibits a seamless metal blended design exemplifying strength and meticulous craftsmanship. Designed and assembled in India, YUPHORIA brings together the best in hardware and software and is perfect confluence of style, performance and perfection.
Along with YUPHORIA, the brand also announced its foray into the connected devices segment with the launch of HEALTHYU and YUFIT continuing its commitment of bringing future disruptions to market.Targeting the neo users who are constantly on the move and on the grid, ‘HEALTHYU’, is a revolutionary pocket sized device that offers critical medical checkups making the device as one’s personal medical assistant. YUFIT is a specially designed fitness companion that works exclusively with HealthyfiMe, epitomizing the smart integration of accessories and app to track the food records of the users and help them stay fit. The launch of the compelling connected smart health accessories are aimed at encouraging the users to make a sustainable shift toward a healthier and more fulfilling lifestyle.
The wearables industry has been growing at a rapid pace around the world, but the challenge for brands has been to make it more meaningful to consumers by providing a right balance between form factor and actual functionality. HEALTHYU is a pocket sized intuitive gadget which keeps track of the four vital body signs- Heart rate, Respiration rate, Blood Pressure and body temperature along with an ECG and blood oxygen saturation level. Fitting seamlessly at the back of a smartphone, the unbelievably sleek device empowers the consumers by letting them take charge of their well-being, literally at the press of their fingers. Also launched today, ‘YUFIT’ is a smart wireless wristband whichworks in tandem with a dedicated app ‘HealthifyMe’ to dynamically monitor fitness levels, set alarms, reminders and at times work as a phone leash!. To top it all, YUFIT comes powered by HealthifyMe to offer expert assistance and an extensive dietary database of Indian cuisine, making it a perfect fitness companion for Indian consumers.
Commenting on the launch, Rahul Sharma, Founder YU, “We stepped out to do everything that’s exciting and new and today’s launch is all of that. We are proud to say that with YUPHORIA, we are breaking the flagship myth and introducing our first smartphone that has been designed and assembled in India. HEALTHYU and YUFIT is a step towards our vision of introducing a connected devices ecosystem. These intelligent devices will really matter in the category.”
Bringing to life the spirit of co-creation, YUPHORIA, is a joint effort of YU and the large community of developers and consumers, who came together and contributed right from naming the device to lending life to the OS with themes, ringtones, wallpapers and boot animation.
Our partnership with YU continues to drive user-focused experiences to the forefront and reveal the limitless possibilities of connected devices with powerful software experiences,” said Kirt McMaster, CEO of Cyanogen Inc. “What YU is doing in the market is disruptive and leading edge, and together, we are creating the next generation of mobile experiences.”
Amazing software competencies of the smartphone are strongly supported by its pillar of strength, the hardware, to bring cohesive YUphoric experience. Sporting a 5-inch HD IPS display, the device comes with optimal resolution designed to bring users the best in class viewing experience. With an 8MP rear camera, pictures come alive and perfect selfies are a piece of cake with the 5MP front camera making it the best companion for the photo enthusiasts. Designed for the tech savvy audience seeking a combination of innovation and efficiency, the 4G powered YUPHORIA with a 1.2GHz Qualcomm Snapdragon 410 processor packed with a 2GB RAM, 16GB ROM promises exceptionally fast performance, smoother transitions and a fluid experience for the heaviest of users.
Sound louder than thunder with Pure Wolfson Sound by Cirrus Logic and Ambient Noise Cancellation Technology delivering superior psychoacoustics to the users. Achieve digital domination with delectable Cyanogen OS 12 features served to the consumers such as Material Design, App Themer, Boxer powered Cyanogen Email and Truecaller dialer integration.
Jump into action with uncompromised high voltage performance on a 64-bit architecture with Qualcomm Snapdragon 410 roaring under the hood in YUPHORIA.A 2230mAh battery keeps you up and running while you are multitasking and still leaves you with battery power to spare.
Curated exquisitely to be timeless, sleek and beautiful, the smartphone is available in two colors – White and Black, with a unique metal ring surrounding the edges available in two colors – Gold and Silver, respectively.
YU has also integrated Truecaller’s caller identification, SPAM detection and blacklisting experience into its Dialer thus giving users more control over their time & privacy. With the direct integration into the Cyanogen Dialer, users can now seamlessly take advantage of all the Truecaller benefits.
YUPHORIA will be available in two surreal colors, Champagne Gold with white panel & Buffed Steel with black panel, exclusively through amazon.in. Registrations begin from 12th May 2015 from 5 PM onwards.
YUFIT and HEALTHYU will be available from June 2015 through the official website www.yuplaygod.com and users may register their interest from 12th May 2015.
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