New Delhi, India, February 8, 2014: YouTube and Branded are announce an edition of YouTube FanFest with HP in India. Strong of its Singapore inaugural edition and success in May 2013 with 18 established and breakout global sensations with over 3.8 billion combined views, the YouTube FanFest with HP is now spreading to new territories that matter in the digital world across Asia.
Singapore and Sydney are pinned to the map for 2014, but it is Mumbai that will kickstart six months of thrilling events with more locations to be announced. India stood out as the most enthusiastic and supportive audience for the YouTube FanFest which will combine, the biggest YouTube stars, up-and-coming creators, local and international brands, and most importantly, fans from around the world.
YouTube FanFest with HP is a unique event where YouTubers and their followers can forge a tangible bond between each other. The digital video world steps out of their screens to join fans in the flesh in one single venue during one single day: the Bandra Amphitheatre on Saturday, March 1. Fans’ favorite videos will come to life at FanFest: this day will be all about behind the scenes, exclusivity, touching the hall of fame and discovering new talents.
President, Music Matters & CEO at Branded Jasper Donat said, “We’re thrilled to be able to take the YouTube FanFest around Asia Pacific in 2014 and where better than India to start the tour? This is a genuinely global platform that showcases some of India’s finest up and coming creative talent to the world, and let’s not forget Mumbai’s awesome fans.”
Live-streamed on YouTube, the programme of YouTube FanFest with HP is designed around live performances, interviews and personal meet-and-greet: a tremendous show to get engaged with the people that entertain our daily lives. YouTube experts will add an extra layer of comprehension by delivering insights, analysis and advice related to online video communities and their trends at the YouTube FanFest Academy.
Marek Dawidowicz, Head of YouTube Partner Marketing, YouTube Asia-Pacific, said, “YouTube is a global platform that brings together talent and creativity from different corners of the world. Through YouTube FanFest with HP, up-and-coming creators in India and other popular YouTubers from around the globe will have the unique opportunity to collaborate live from Mumbai. It makes us proud for YouTube to be used as a stage for this international mashup and we can’t wait to see these creators shine together.”