Wipro announced that it has taken over the strategic design consulting team at Syfte, an Australian design agency which uses human-centred design thinking to solve compelling client challenges. Syfte’s team of designers will be absorbed within Designit, Wipro’s strategic design arm, further strengthening its design and innovation capabilities, expanding its reach in Australia and Asia Pacific and enhancing the transformation services offered by Wipro Digital.
Increasingly, global enterprise clients in Australia recognise that strategic design is a critical part of any digital or business transformation. By adding Syfte’s skills and expertise to Designit, Wipro will be better positioned to support its clients’ digital agenda.
Rajan Kohli, President, Wipro Digital, said, “Design is now a part of every digital conversation that we have with our clients. Wipro has a well-established presence in Australia. With this expansion, we now bring a substantial and differentiated design and local engineering capability to the market. Our Australian and Asia Pacific clients can expect a design-led approach to business and engineering transformation from our integrated teams at Wipro Digital and Designit.”
Wipro Digital and Designit serve clients from 18 digital pods around the world.
Founded by Katja Forbes, design educator at University of Sydney and an international director on the Interaction Design Association (IxDA) Global Board, Syfte is a leader in service design, interaction design, experience strategy and more. Syfte has broad experience working across clients in the aviation, banking, retail, government and not-for-profit sectors.
Humberto Matas, Global Managing Director, Designit, said, “Syfte is a perfect match for Designit. Both companies are focused on creating high-impact, human-centered products, services, systems and experiences that matter. As we expand into Australia, with the addition of talent from Syfte, we are now significantly better positioned to co-create the digital agenda for our Asia Pacific client base.”
Katja Forbes, CEO of Syfte, said, “The combination with Wipro Digital and the opportunity to launch Designit in Australia and New Zealand is a perfect fit for us, as we share similar values around people, organisational culture and strategic design. The service and outcomes our clients have come to expect from Syfte will only be further enhanced. The greater recognition that comes with an international identity will ensure we continue to provide ambitious market leaders, who are our clients, with the exceptional design solutions they deserve.”
Ms Forbes will be retained as the Managing Director of Designit, Australia and New Zealand and be based out of its Sydney office.