New Delhi, India,December 24, 2014: WD, a Western Digital company and digital storage leader, has announced the launch of the My Passport Ultra – Metal Edition drive and My Passport Ultra – Anniversary Edition drive on Snapdeal.com. These drives feature elegant metal exteriors, up to 2 TB capacities in smaller enclosures, content protection, including backup, and cloud integration for anywhere access to personal content. The 1 TB version is priced at approximately INR 6,500 and the 2 TB version is priced at approximately INR 11,000, and both come with a regional 3-year limited warranty.
“More than 60 million My Passport drives have been sold in the past 10 years, providing approximately 42,000 petabytes of content protection for consumers worldwide. We want to celebrate the occasion by launching special-edition drives for our supportive consumers” said Khalid Wani, Director, Branded Products, India, Middle East and Africa, WD. “Snapdeal has been in the news for all the right reasons. They offer the comfort of ordering exciting products on the go, and getting them delivered in a timely manner to your doorstep. It also matches with our philosophy of consumers’ convenience first, something that we also try to fulfill through our after-sales WD Express service. It made for a compelling proposition for us to make these elegantly-designed products available conveniently to our consumers on Snapdeal.com.”
Tony Navin, Senior Vice President, Electronics & Home, Snapdeal.com said, “A pioneer and a world leader in data storage, WD is known for producing reliable, high-performance hard disk drives and solid state hybrid drives. With content management and mobility now becoming drivers of business success in India, the need for reliable data storage at both enterprise and individual levels is on the rise. As India’s largest online marketplace, Snapdeal.com is a pacesetter in the Indian e-commerce industry with access to over 30 million users and provides WD a perfect platform to launch the My Passport Ultra – Metal Edition and Anniversary Edition drives in India.”
The My Passport Ultra – Metal Edition and Anniversary Edition drives incorporate a unique and innovative radial-spin-design aluminum enclosure, which provides attractive styling and extra protection against the everyday knocks experienced in the hands of today’s mobile consumer. In addition, the drive offers users hardware encryption and password protection to help prevent unauthorized use of the drive in the event of loss or theft. For additional content protection and remote sharing, the My Passport Ultra – Metal Edition drive includes WD SmartWare Pro software with Dropbox integration, allowing users to back up content from their computer to the drive and from the drive to the cloud using Dropbox, and retrieve content from their Dropbox account to the My Passport drive. These features make the My Passport drive an ideal choice for backing up, protecting, storing and enjoying digital content on the go.