New Delhi, India, October 30, 2014: WD, a Western Digital company and storage industry player, has announced the expansion of its award-winning WD Purple line of 3.5-inch hard drives for surveillance applications, with the release of the 6 TB capacity. Designed for video surveillance, a highly data-rich category within the “Internet of Things (IoT),” WD Purple hard drives excel in new and existing home and small business security system environments with up to eight hard drives and up to 32 high-definition (HD) video cameras. Available today, WD Purple hard drives are being offered in capacities from 1 TB up to 6 TB.
“Video surveillance has long been a pioneering Internet-of-Things application. Driven by machine-to-machine interaction between high-resolution, high bit-rate video cameras and high-capacity surveillance video recorders, IoT brings access and big data analytics to improve user’s security,” said Matt Rutledge, senior vice president and general manager of WD’s Storage Technology group. “WD Purple 6 TB drives enable innovation in this fast growing market”
WD Purple hard drives are equipped with exclusive WD technologies, including:
– AllFrame – In conjunction with ATA streaming, AllFrame reduces video frame loss, improves playback and increases the number of drive bays supported. WD Purple includes exclusive firmware upgrades that enable improved playback and minimize interruptions within a surveillance system
– IntelliSeek Technology – With low power consumption playing a crucial role in high-temperature always-on surveillance environments, IntelliSeek technology calculates the optimum seek speeds for the system workload, enabling lower power consumption and reducing noise and vibration.
Engineered for Compatibility
Built for seamless integration into new or existing video surveillance systems, WD Purple hard drives are designed and tested to surveillance-class standards and are compatible with industry-leading chassis and chip-sets. First introduced in February 2014 with the launch of WD Purple, WD worked closely with surveillance partners to develop a proprietary benchmark to define and demonstrate performance in surveillance systems. Tests of WD Purple hard drives indicate superior performance to competitive surveillance-class brands of storage, especially as cameras, channel count and workloads increase.
Price and Availability
WD Purple surveillance-class hard drives are available from 1 TB to 6 TB capacities and covered by a three-year limited warranty. Pricing for the 3.5-inch 6 TB drive, model #: (WD60PURX) is approximately INR 19,990 and is expected to be available in India from third week of November 2014.