Vodafone Idea to offer postpaid services exclusively under Vodafone RED brand

Vodafone Idea announced that all its postpaid products and services will be exclusively offered to customers under its premium and aspirational brand Vodafone RED. Beginning with Mumbai, this initiative will be rolled out in a phased manner to cover all circles over the next few months.

Accordingly in each circle, Vodafone RED postpaid plans will be available to customers from all stores and digital channels of both Vodafone and Idea brands. While all new postpaid customers will be on-boarded directly to Vodafone RED plans as per their usage and preference, all existing customers of Idea Nirvana, the postpaid offering under the Idea brand, will be migrated to similar Vodafone RED plans. The change is applicable to enterprise Idea postpaid customers as well.

Welcoming Idea Nirvana customers of Mumbai circle in the Vodafone RED family, Avneesh Khosla, Marketing Director, Vodafone Idea said, “We are taking the theme of one company, one network forward by consolidating our postpaid offerings under the Vodafone RED brand. With comprehensive plans at multiple user friendly price points, customers can look forward to best in class telecom and value benefits including Unlimited Local & STD Calls, Rich data, Free International Calls, Free Vodafone Play, Amazon Prime and Netflix and other exclusive benefits.”

Prepaid products will continue to be offered under both Vodafone and Idea brands nationally across all circles via respective retail and digital channels enabling customers to enjoy a rich portfolio of services and benefits under their preferred brand.

With the successful integration of two strong networks and deployment of new age technologies such as Dynamic Spectrum Re-farming (DSR), M-MIMO, TDD and Small Cells, customers of both Vodafone and Idea brands can now enjoy the combined strength of a high powered, unified network via TurboNet 4G. The increased 4G coverage, more capacity, turbo speed and lower latency are resulting in richer customer experience. Already available in 14 circles and 78% of the districts across the country (as at 30 Sep 2019), TurboNet 4G will be available nationally by March 2020.

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