Mumbai, India, April 4, 2014: Vebbler India’s networking platform, has launched its new election campaign, “The Ungli Campaign”. This new feature on Vebbler will engage the Indian youth in conversations on various topics surrounding the upcoming election and encourage them to go vote. Marking the Ungli campaign, Vebbler has also collaborated with the Band of Boys and launched a catchy up-beat song called the ‘Ungli Song’ Their joint initiative has also helped garner support from renowned celebrities such as Arbaaz Khan, Sonu Sood, Ritesh Sidwani, Mini Mathur, Esha Deol, Prachi Desai, Kritika Kamra, Pooja Bedi amongst others.
Founder of Vebbler Sahil Bhagat said, “Being an Indian social media platform, Vebbler aims to be an integral part of the social fabric of the country by building tools and features that engage the youth. Hence for this upcoming election, we have launched a dedicated microsite http://ungli.net that aims to become a one stop online portal for all news and information regarding the Indian elections. People can follow election related topics, join discussion forums, engage with polling booths as well as find out their polling booth location. In order to get more like-minded people to have meaningful discussions, we have NOT restricted the access to only Vebbler users. People from other social media platforms can also access the site with their existing username and password. The idea is to make a difference to at least 1 million voters this year through this campaign. To connect with the mass we have also launched a tongue-in cheek music video, based on the Ungli campaign, called the Ungli song. We have collaborated with the Band of Boys for the song,along with other known Bollywood celebrities”.
Vebbler’s Ungli campaign microsite, “http://ungli.net” comprises of four core sections. It includes discussion forums and polls to engage the youth of the India into conversations, page for people to check the names and profiles of candidates standing in their constituencies, official parties and their profiles and media content to help people gain insight into the upcoming elections.