New Delhi, India, May 13, 2014: Tyroo Media, APAC’s Largest Multi-Screen Performance Network, has announced the appointment of Rajesh Fatnani as the National Sales Director for its mobile division. The strategic hire is in line with Tyroo’s renewed focus on mobile performance marketing that will be geared towards product innovation and developing the mobile ecosystem to drive business and customer acquisition.
Rajesh Fatnani joins Tyroo with 13 years of extensive experience in business development and client relationship management in the mobile and digital space.
In his current role, Rajesh will focus on building the mobile performance marketing business for Tyroo. Along with sales and business development, Rajesh would be actively involved in mobile strategy and delivery, team development and crafting a roadmap for the mobile business.
CEO of Tyroo Media Siddharth Puri said “We are delighted to have Rajesh Fatnani in our leadership team. I am certain that his rich experience and skill- set would lead Tyroo’s mobile first business focus on a growth path. Rajesh’s extensive experience in new media would be an incredible value addition as we drive even greater competition in the mobile area.”
Prior to Tyroo, Rajesh Fatnani was heading sales for Komli Mobile. He has also been associated with leading media houses such as Bennett, Coleman & Co Ltd., Midday Multimedia Ltd. and Mediascope Publicitas in the past. Rajesh has strong functional expertise in the digital media space including business development & strategic alliances, key account management, ideations & sponsorship opportunities, sales strategy,leadership & team management and ad sales for brands across business verticals.
Rajesh Fatnani, National Sales Director, Tyroo Media said, “I am m excited to be a part of Tyroo. As an established leader in the performance marketing space, Tyroo is aptly positioned to elevate this model to the mobile medium. It is only a matter of time, when mobile would also be looked at as a customer acquisition channel. At Tyroo, we are focused on developing products that utilize the core strength of this increasingly popular medium and help advertisers convert/acquire customers without disrupting the user experience. I am excited about the challenge that comes along with this opportunity and certain that we will soon set a new trend in the market.”
Tyroo works with over 5000+ publishers across the globe to deliver a variety of campaigns in categories such as e-commerce, Travel, BFSI, Automobiles etc.
With 5 Offices and 15 Markets covered Tyroo is performance focused Native Content Monetization Platform driving app installs and demand generation across smartphones and tablet users. Of the total conversions being driven by Tyroo for the leading e-retailers in India, close to 10% of the conversion traffic comes from mobile devices. In addition to this, Tyroo delivers close to 300,000 clicks and 15,000 installs on Android per day.