Twitter launches Instant Unlock Card and Conversational Ads to drive brand conversations

Brands today can measure the success of their campaigns by tracking how many people are talking about and interacting with the brand on social media. To drive these interactions, Twitter introduced conversational ads to select advertisers and began testing the Promoted Tweet Carousel earlier this year. Starting today, all global advertisers can now use conversational ads and a brand-new Instant Unlock Card that encourages people to Tweet to unlock exclusive content.

Conversational ads contain compelling images or videos that include call-to-action buttons with customizable hashtags. The new Instant Unlock Card builds on this by incentivizing users to Tweet by offering access to exclusive content after the Tweet is sent.

The Twitter Ads dashboard will display the engagement metrics and the earned media generated with the campaign. Global marketers can avail insights through Brand Hub’s Watchlist feature and find out more about how many people are Tweeting the campaign hashtag, total impressions earned as well as the most influential Tweets. News Service

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