The Power of Social media to help decide on title of Dr Abdul Kalam’s new book

Amazon.in-logoNew Delhi, India, September 06, 2014: Amazon.in, India’s largest online store, has partnered with Rajpal & Sons, one of the best known publishers of Hindi and English books in the country, in an extremely innovative initiative to decide on the title for Dr. APJ Abdul Kalam’s new book to be released in October. Book lovers get an opportunity to vote and decide the title for the former President of India, Dr. APJ Abdul Kalam’s new book. 

Starting from Teachers’ Day (5th September 2014), there will be snippets from the book available on Amazon.in, tweeted as well posted on Amazon’s Facebook page, or at #VoteForTheTitle, for the voters to understand the subject matter. Readers can choose from the 5 titles Dr Kalam has suggested and vote for 1 most appropriate title of their choice. The title with the most votes will be selected and announced on 16th September 2014.

The five alternative titles of Dr. Kalam’s forthcoming book are:

  1. Mail from Kalam to Indian Youth

             Powerful ideas for growth and empowerment

  1. From Kalam to Indian Youth

          Powerful ideas for growth and empowerment

  1. Your Future is Now

                 Dr. Kalam’s ideas for growth and empowerment

  1. Forge your Future

                Dr. Kalam’s  roadmap for achieving growth and success

      5.  So Can You

               Dr. Kalam’s answers for the contemporary youth

To make the process of voting more rewarding and interesting for the readers, Amazon.in is offering attractive rewards, across all 11 days of voting. Brief excerpts from the titles are posted on Amazon.in’s specially created page, to help customers read and make the right choice.

After voting, they will be required to answer one question about Dr Kalam to be eligible to win the goodies. From those who answer the question correctly, one lucky voter will win a Microroft X Box One and 4 voters will win the Google Nexus 5, while 10 voters will get an autographed copy of the new book by Dr. APJ Kalam. In addition, 500 voters will get Rs. 100 worth Amazon.in Gift Cards for voting and answering correctly every day. These Amazon.in Gift Cards can be used to buy any products on Amazon.in except eBooks & apps.

For more details on the offer and the process, please visit www.amazon.in/vote&decide. 

Samir Kumar, Director Category Management, Amazon India, said, ‘‘For decades, the title of the book has always been chosen by the author and publisher. For the first time, we have partnered with Rajpal & Sons, publishers of Dr. APJ Abdul Kalam’s new book, to give the book lovers and young minds of India inspired by Kalam, a chance to decide the title of the book. We are confident that our customers and Dr. Kalam’s fan base will be excited about this opportunity.”

“This is the first time ever in India that the power of social media is being used to decide the title of a book. Dr. APJ Abdul Kalam is India’s foremost inspirational author with a huge set of followers, especially on social media. By giving his followers on social media the chance to decide the title of his next book, we are taking the author-reader engagement to a whole new level never seen before,” said Mrs. Meera Johri, Director, Rajpal & Sons.

The voting page will be available from 05th September and will close on 15th September. The book with its new title will be released on 10thOctober. Readers can pre-book their orders on Amazon.in from 05th September onwards.

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