Mumbai, India, January 15, 2015: Teradata, the big data analytics and marketing applications company, today announced it has acquired Appoxee, a mobile marketing Software-as-a-Service provider. The addition of Appoxee to the Teradata Integrated Marketing Cloud complements Teradata’s strategy to provide industry-leading marketing solutions that help data-driven businesses deliver more individualized information and communications to their customers, based on the type of brand engagement experience those customers want and expect.
The acquisition closed on December 17, 2014. Because they are not material to Teradata, the terms of the acquisition were not disclosed. Appoxee’s solutions will be integrated into the Teradata Integrated Marketing Cloud beginning immediately, and quickly integrated with Teradata Digital Marketing Center.
Appoxee will accelerate Teradata Marketing Applications’ growth in the digital marketing space by providing a full range of mobile capabilities that complement the inherent strengths in the Teradata Integrated Marketing Cloud, particularly in the area of omnichannel marketing and real-time customer interaction. Teradata Digital Marketing Center customers will now be able to use a single solution to manage customer communications across email, landing pages, SMS, social media and mobile push. Teradata will also provide robust multi-channel campaign management and real-time decisioning for mobile as well as mobile marketing analytics. Future integration plans extend to Teradata Customer Interaction Manager and Teradata Real-Time Interaction Manager.
Mobile has become a critical tool for marketers to reach consumers on the go. According to comScore (an internet technology company that measures what people do as they navigate the digital world), mobile platforms – smartphones and tablets – combined account for 60% of total digital media time spent, up from 50% a year ago. By adding yet more mobile capability through the acquisition of Appoxee, all Teradata Marketing Applications solutions will have direct connection into the mobile apps that connect billions of individual consumers to the brands they trust.
“By adding Appoxee’s leading mobile marketing solutions, we’re further helping our customers use data to know more about their customers’ true preferences, and do more to realize the benefits of individualized data-driven marketing,” said Darryl McDonald, president of Teradata Marketing Applications. “This investment underscores our commitment to continuously expand our capabilities in individualized digital marketing to benefit Teradata Marketing Applications customers throughout the world.”
Itay Levy, founder and CEO of Appoxee, said, “Marketers have recognized the strategic importance of delivering optimized customer experiences across channels, enabled by a comprehensive view of the customer, a centralized communication hub and coordinated messaging technologies. By joining forces with Teradata, a global leader in marketing applications and big data analytics, we’re helping marketers worldwide deliver the best customer experiences possible.”
Appoxee currently serves large and small companies across the Americas, Europe, Middle East and Asia. Teradata serves more than 2,600 customers worldwide.