New Delhi, India, September 27, 2014: Samsung Electronics, unveiled its new design approach today with the Galaxy Alpha, the latest addition to Samsung’s Galaxy smartphone line. The Galaxy Alpha features a sophisticated design in a carefully constructed compact body with a metal frame and a solid finish offering a flagship Galaxy experience. The elegant and sophisticated Galaxy Alpha delivers exceptional performance, making it the optimal convergence of style with cutting-edge technology.
S.K. Kim, Managing Director, Sales, Samsung Electronics, India said, “As the market leader, Samsung has significantly contributed to the market growth by setting new benchmarks in offering the best-in-class technology and products. With the launch of Galaxy Alpha, Samsung is announcing a new design approach to satiate customer demands for an irresistibly stunning and stylish product. This revolutionary product will change the dynamics of the premium smartphone segment in India.”
“The Galaxy Alpha was built and designed based on the specific desires of the consumers,” said Asim Warsi, VP, Mobile & IT, Samsung India. “With an entirely new appearance, the Galaxy Alpha focuses on both beauty and functionality combining a stunning metal frame and slim, light weight design with the same powerful hardware and features users expect from a flagship Galaxy mobile device.”
Setting a New Standard for Samsung Galaxy Design
Concentrating on elegant aesthetics and compact construction, Samsung has taken a fresh approach to design with the Galaxy Alpha, created for consumers to express their unique style. The artisanal beauty of the Galaxy Alpha features an irresistible design with a metal frame, elegantly curved corners and a tactile soft back cover. In addition, it is visually balanced, with the perfect contrast of both a calming, soft matte finish and an eye-catching reflection from the metal frame. At 6.7 mm, the Galaxy Alpha is the slimmest Galaxy devices ever. The unique compact construction and light weight provides consumers with maximum in-hand grip and control.
Powerful Samsung Galaxy Experience
The slim and light Galaxy Alpha provides users with the same powerful hardware and software features that users expect from a flagship Galaxy mobile device. The Galaxy Alpha is equipped with a brilliant 4.7-inch HD Super AMOLED display for an unrivalled viewing experience and is powered by an Octa Core processor which delivers high performance via Advanced Multiprocessing, alternating between the cores as per the workload.
The 12 MP (rear) / 2.1 MP (front) advanced camera eliminates the need to carry a standalone camera with features like Shadow free HDR, Phase Detection and Selective focus. The Galaxy Alpha also includes innovative features such as Ultra-Power Saving Mode, S Health, Finger Print Scanner, Private Mode, Heart Rate Monitor and connectivity with the latest Samsung Gear Fit, Gear 2, Gear 2 Neo, and the recently announced Gear S wearable’s. The Galaxy Alpha supports 4G, LTE CAT 6 which supports upto 300 mbps download speeds.
Price and availability
Galaxy Alpha will be available in India from the 1st week of October at an attractive price of INR. 39,990/-. The new smartphone will be available in Charcoal Black, Dazzling White and Frosted Gold colors.