Reach Mobile launches it’s much awaited Smartphone- Allure Rise in India

Reach Mobile, the latest diversification of the 1 Billion USD Rashmi Group, launches it’s much awaited- Allure Rise, in collaboration with JIO. To further jazz up the deal, they have introduced a mega offer of INR 2,200/- Cash back for JIO customers, increasing the reach on pan-India basis. The budget smart-phone aims at creating an eco-system for next generation gadgets through its Make-in-India drive.


In an effort to bring feature-rich Smart-phones within everyone’s reach, the brand has brought out an array of innovative technology-enabled devices, which are also affordable.  Priced at – INR 5,499/- , Reach mobile has already reached millions of Indians in a short span of time, striking a familiar chord amongst the tech-savvy generation for an inspiring Digital life. 

Mr Amit Garg, Product Manager Reach Mobile said“India has emerged out to be a land of digital connection. To supplement this, we are thrilled to present our new smart-phone, “Allure Rise”, in an effort to elevate the market further. Emphasizing on the trifecta of efficiency, innovation and unmatched performance throughout use, we aim to deliver products that enhance our customer’s day-to-day experience, without an exorbitant pricing.”


Mr Anis Rahman, Vice President Reach Mobile said, “Reach Mobile focuses on empowering the nation and its citizens as a part of the Make-in-India drive. By providing optimal features at an affordable price range, we are paving the way for a more connected future. With Allure Rise, our customers are acclimatized to the ALLURE of a digitized world, as they RISE from the constraints of unrealistic pricing.”


The company focuses on shaping the future of smartphone market, making a breakthrough in technology which is accessible to the masses. Reach Mobile smartphones will be manufactured and assembled in India, as it is set to establish its position as a leading Indian Mobile Phone stalwart.

Allure Rise- Technical Specification.  

Name : Allure Rise

Screen Resolution : 1280 X 720 pixels

Screen Size: 5.5 Inches- HD IPS Display. (Toughened Glass with Scratch-Proof Hard Coated Surface)

Cameras : 8 MP Rear Camera +  5 MP Front Camera (Get clicking with the powerful camera and capture good shots even in low light with the flash)

Processor : 1.3GHz Quad- Core PROCESSOR

Operating System : Android 7.0

Battery: Removable 2600mAh Li-ion Battery.

RAM : 2 GB

ROM: 16 GB expandable upto 64 GB.

Design: Slim design less than 10 mm

VoLte/ ViLte Enabled- VoLte (Voice Over LTE networks) and enjoy the crystal clarity of HD voice calls.

ViLte: Conversational Video Services over the 4G Mobile Network which enhances voice services with a high quality video channel.


Price: Rs 5,499/-




·         Allure Rise – some insights about the  product (features, price, etc.)


ü  The Product has a large immersive 5.5” HD IPS display experience unmatched in its segment

ü  It is shielded with Toughened Glass in order to protect your memories & data in case of accidental slippage.

ü  Adding pace to your digital life, the device has a robust 2 GB RAM in order to enable you to do everything.

ü  And you will never be short of storage space as the device has a 16 GB ROM expandable to 64 GB.

ü  To capture your precious moments, the device is equipped with a crisp 8 MP primary camera & 5 MP selfie- Camera

ü  It has a removable battery of 2600 mAh.

ü  Lastly, the device has a Silicon Protection cover, an additional safety kit to your coveted device.

ü  All this at a MOP of Rs 5499/- only News Service

Ganesh Mundhra

"Programmer by Profession, Writer by Passion" His interests range from photography to technology.

Leave a Reply

Your email address will not be published. Required fields are marked *

Pin It on Pinterest

Share This