Net Neutrality must be ensured in an absolute sense. Providing fast or free access to specific destinations, sponsored by the well-heeled companies, discriminates against all others and creates an uneven playing field, ultimately detrimental to the broader society. If internet.org wants to provide free access, it should do so for all web, mobile and app properties, not selectively to a few. This is like laying signal-free, concrete roads to just a few selected shops.
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