Qualcomm to launch Digital Marketing Program Featuring the OPPO R5

OPPO-R5New Delhi, India, April 27, 2015: Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, today announced a marketing program to introduce consumers to the innovative technologies and differentiated features of the OPPO R5 powered by the Qualcomm Snapdragon 615 processor. Qualcomm Snapdragon processors are a product of Qualcomm Technologies, Inc.

According to Tom Lu, CEO of OPPO Mobiles India, said, “This is our first marketing program with Qualcomm Technologies in India and we are really excited about this initiative. With a potent combination of OPPO’s core smartphone technologies and the Qualcomm Snapdragon 615 processor, we are taking a significant move towards an enhanced mobile experience. We set ourselves apart with our pursuit of exquisite designs and quality to deliver breathtakingly beautiful products that “wow” our customers. The OPPO R5, powered by a Qualcomm Snapdragon 615 processor, delivers high impact mobile user experience along with style and uber looks.” 

“We are excited to be a part of this digital marketing initiative for the OPPO R5, powered by a Qualcomm Snapdragon 615 processor with integrated 4G LTE connectivity and 64-bit octa-core CPU,” said Dinesh Prasad, Head-Devices, Qualcomm India and South Asia. “OPPO R5 sets a new benchmark for smartphone experiences with its powerful performance, stunning display, fast web browsing, and high definition video streaming by leveraging the powerful and power-efficient Snapdragon processor inside.” 

OPPO is a global smartphone and technology service provider that provides customers with the latest and most exquisite mobile devices. This initiative aims to build awareness on the cutting edge technology, craftsmanship, differentiated features and capabilities of the OPPO R5 and thereby, enable consumers to make an informed smartphone purchase decision. The awareness initiative will focus on communicating the essence and philosophy of OPPO to deliver a delightful experience through meticulous design and smart technology.

OPPO smartphones, when combined with the power of Qualcomm Snapdragon processors, bring to consumers innovative and trendsetting features that are essential in delivering a delightful experience.

The OPPO R5 offers cutting edge smartphone capabilities enabled by the Qualcomm Snapdragon 615 processor with integrated 4G LTE Cat4 modem and 64-bit Octa-core CPU, designed to provide high speed connectivity, and an optimal balance of high performance with power efficiency so users can get more done in less time with all day battery life. With just 4.85 mm thickness, the OPPO R5 is stylish and exquisite with distinctive design use and intuitive user experience, enabling smooth frame rates and full HD video with H.265 HEVC support. Equipped with exceptional technology including an octa-core Qualcomm Snapdragon 615 processor and Qualcomm Adreno GPU, it comes with a 5.2-inch AMOLED screen, 13MP main and 5 MP front cameras, 1920× 1080 Full HD display with 423PPI for stunning resolution and color rendition, the lowest reflection ratio, and highest ambient light contrast ratio available along with Fluence HD noise cancellation technology. Qualcomm Adreno and Fluence are products of Qualcomm Technologies, Inc. The innovative, practical functions and enjoyable photo-taking experience make the R5 one of the popular smartphones in India today. The OPPO R5 is currently priced at – INR 29,990/-

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