In-Stream Video Ads were designed to unlock incremental revenue for top publishers who want to monetize their videos on Twitter, while making it easier for advertisers to reach influential audiences and align with great content. Over the past year, Twitter has expanded this capability to nearly 20 global markets, including India.
Today, Twitter announced that publishers can now monetize their entire global video audience on Twitter through In-Stream Video Ads. Previously, In-Stream Video Ads were limited to the markets in which publishers are based, but in many cases, publishers have a global following and global appeal. Twitter is introducing this update following feedback that there is demand to monetize a publisher’s organic following, outside of their home country.
Twitter expects this opportunity to build on the momentum publishers across the world are seeing on Twitter: Over the first half of 2018, publisher earnings for In-stream Video Ads have more than doubled relative to the same period in 2017.
Publishers will be able to select markets where In-Stream Video Ads are available to monetize their organic audiences. They can change this setting just as they would all other account and monetization settings, and it will be defaulted to their home market only.
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