New Delhi, India, November 20, 2015: In a span of two months, Indian Prime Minister Narendra Modi’s Twitter account gets an addition of another million followers, taking the Total Follower Count to 16.1 million. PM Modi crossed 15 million followers on September 22, 2015, and since he was sworn into office on May 26, 2014, he has added 11.9 million followers, a milestone amongst Indian politicians. Active on Twitter since 2009, PM Modi is the most followed Indian politician, and the 2nd most followed politician in the world, right after US President Barack Obama (@barackobama) with 66.1 million followers. PM Modi has also set new records as the largest increase in the number of followers in a 12-month period for an Indian account (8.8 million followers from Sep 17, 2014 to Sep 17, 2015).
Currently the Twitter race in India is led by popular Bollywood stars Amitabh Bachchan (@SrBachchan) with 17.8 million followers and Shah Rukh Khan (@iamsrk) at 16.2 million followers. The PM of India and the Baadshah of Bollywood seem to vying for the position of the Second Most Followed Indian. Who will win by end of year?
PM Modi’s constant and speedy increase in followers and engagement on the platform reinforces his vision to build a Digital India. He has extensively utilised the platform for effective public interfacing and setting out accountability, and is known as India’s first and most digital-savvy leader, using Twitter to enhance digital diplomacy and public transparency in his administration. His follower growth is an indication of the country’s evolving digital footprint.
Digital Governance on Twitter
Digital Governance has been high on the agenda of the Modi Government since the start of his campaigning for the general elections. PM Modi launched his visionary Digital India program on Twitter using Periscope. His ambitious campaigns like #MakeInIndia, #SwachBharat, #MannKiBaat and #SefieWithDaughter are some examples of how the Prime MInister has used Twitter to reach and connect with the citizens for development and progress.
Recently, PM Modi’s umbrella initiative #MakeInIndia, one of the largest economic development initiatives planned by the government, became the first non-US brand to launch its own Twitter emoji to a worldwide audience.The #MakeInIndia emoji symbolizes the success of the brand campaign on Twitter with nearly 500 million impressions this year to promote India as a great place for foreign direct investment to transform the country into a global manufacturing hub.
Digital Diplomacy on Twitter
PM Modi has been very active in communicating with international leaders on Twitter. In the last two months, his participation in important International forums like ASEAN-India Summit and G20Turkey Antalya Summit and his dialogue with eminent political and business leaders like Prime Minister of Australia Turnbull Malcolm and President of Turkey Recep Tayyip Erdoğan, have kept Modi’s followers updated.
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