Pepperfry.com collaborates with Evok

COO-and-founder-Pepperfry.com-Ashish-ShahMumbai, India, August 20, 2014: Pepperfry.com, India’s online Furniture, living and Home products marketplace announced a tie-up with Hindware Home Retail Pvt. Ltd. (HHRPL) which is operating under the brand name Evok, a 100 percent subsidiary of HSIL to retail their range of superior quality home furniture on the website. Pepperfry is currently leading the online furniture market and through this partnership it plans to expand its furniture range to offer differentiated furniture designs across the country and strengthen its leadership position.

In addition to the existing portfolio of over 11,000 furniture designs, Pepperfry will showcase the entire furniture range from Evok, which has been designed using high-quality materials and finishes to suit every type of style interior style and theme on the website. Evok is known for its world-class contemporary lifestyle home products and retails its products through 19 outlets in key cities of India.

Through this alliance, Evok will leverage Pepperfry’s large online customer base and expand its presence across the country. Commenting on the association, Mr. Ajay Seth, COO & Business Head, Evok, said, “Pepperfry will help us in reaching out to a larger customer base as in the last few years, E-commerce market has evolved in India and due to paucity of time, lot of customers are shopping from comforts of their homes Pepperfry will enable us in connecting with these customers.

COO and Founder Pepperfry.com Ashish Shah said, “Our alliance with Evok, one of the leading brands in the home interiors segment makes perfect sense as the products offered by the brand matches our ethos of providing a large range of high quality modern designs at affordable prices.”

Currently, Pepperfry hosts a range of local and international brands and also offers a wide range of made-to-order solid wood furniture. “We have built a strong foundation in supply chain that has enabled us to distribute large quantities of furniture to hundreds of towns across the country. With this infrastructure we will continue to empanel more and more merchants and brands from across the country to fulfill our value proposition of providing our customers with an extensive choice of furniture designs at the click of a mouse,” Ashish Shah further added.

Pepperfry.com will showcase entire furniture range from Evok including designs for living room, dining room & bedroom. Pepperfry.com already offers a large portfolio of around 70+ furniture brands with leading names like Mudra, Nilkamal, Spacewood, @Home, Durian, Furniture Kraft and HomeTown selling on the website. Pepperfry.com offers free shipping and installation on all furniture items and ships to more than 1000+ towns in the country through its own last mile delivery infrastructure and logistics partners.

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