Singapore, October 29, 2014: OPPO, the leading manufacturer of electronic products, today announced the launch of N3 and R5 smartphones at a global launch event that took place in Singapore. The N3, its latest addition to the N series is the world’s first smartphone to feature an automated swivel camera. Combining functionality, beauty and incredible performance across every parameter, the N3 is designed for life and the perfect embodiment of OPPO’s products. On the other hand, the R5 is the world’s thinnest full high-definition phone. Measuring just 4.85mm in width, the R5 combines sleek elegance, innovative technology and outstanding personalization, in the thinnest form available today. Globally the N3 is priced at USD 649 and the R5 is priced at USD 499 respectively. Both the smartphones will be available in the India market soon.
Besides smartphones, OPPO also showcased the PM-3，the world’s most sensitive Planar Magnetic headphones at the event that make HiFi quality enjoyable when using phones, PCs and tablet devices.
The company also unveiled its global strategy at the Marina Bay Sands Convention Center in Singapore. The event brought together 1,300 people, representing dealers, OPPO fans, and media from 15 markets, including Australia, Bangladesh, Egypt, India, Indonesia, Iran, Malaysia, Mexico, Myanmar, Pakistan, the Philippines, Singapore, Thailand, the United Arab Emirates and Vietnam. This represents one more step in OPPO’s strategy to bring its “Designed for Life” philosophy to the world and its commitment to inspire and design solutions that enrich the lives of its users. The company’s mission is to deliver delightful experiences through meticulous design and smart technology. The company also revealed that it ranked first in the Chinese 4G smartphone market in July 2014 with its community of loyal OPPO fans expanding steadily.
Elaborating on the philosophy and their smartphone designs, Sky Li, General Manager of OPPO’s overseas mobile phone business said, “At OPPO, we firmly believe that our customers deserve a product that is specially designed for them. Design matters because it transforms technology from a tool into an essential part of our day to day life. OPPO’s N3 was built and designed with our users in mind. We took what our users loved about the N1 and made it even better. The N3 is a perfect demonstration of our commitment to design and innovation.” Commenting on the R5, he added, “This phone has been developed with the end user in mind. We used cutting edge manufacturing techniques to create a phone that fits perfectly into the users’ hands, and that feels incredible. The frame has been forged nine times and then finished by hand to give a perfect sheen and feel. It has a quality that is not available anywhere else in the industry.”
The world’s most innovative smartphone camera yet, the N3, features a 16 megapixel rotating camera, but with an added function – automation. It has the ability to rotate 206 degrees and is capable of taking 64 megapixel high resolution images using its free-stop and multi-angle shooting features, a truly unique experience in mobile technology and mobile photography. Furthermore, the camera showcases OPPO’s unique target-tracking focus shift function, this means that all its users need to do is to identify the target in focus and the camera will constantly modify its angle to follow the moving target, helping users create clear, pristine photos and videos. In addition, to make the camera even more user-friendly and for maximum ease, users can control the camera rotation in three ways – by O-click, gestures and touch access. The OPPO N3 is powered by the Qualcomm Snapdragon 801 quad-core CPU and is packed with 32G ROM and 2G RAM and a 5.5-inch screen made of Corning Gorilla Glass 3 for maximum clarity and durability. The phone includes OPPO’s VOOC mini rapid charging system that will have the phone ready whenever the users are. A 30-minute charge will provide 75% battery, and a five-minute charge allows for a two-hour call. This time the VOOC mini is much smaller and easy to carry.
The R5 is the first smart phone to measure less than 5mm thick, a level that the industry had previously considered unachievable. Despite its thin frame the R5 is equipped with exceptional technology including an octa-core Qualcomm MSM8939, and comes with a 5.2-inch AMOLED screen giving the highest brightness and color rendition, the lowest reflection ratio, and highest ambient light contrast ratio available. OPPO’s R5 is also the world’s first smartphone that uses phase-change material, keeping it at a constant cool temperature whilst maintaining superior functionality. The R5’s patented heat dissipation technology “Cool Element” protects its octa-core CPU, in turn prolonging the life of the phone. With the latest PI 2.0 Plus Flash Shot technology, the R5 lets you take the shot with an imperceptible focus time – it has a maximum focus time of 0.18 seconds and delivers 50MP high-definition picture clarity. Built with first-grade steel and designed with a beautiful micro-arc frame to make the entire device smooth and strong, the R5 is manufactured to fit your hand like a glove. The R5 also comes with the VOOC mini rapid charging system.