OnePlus announced its plans to invest INR 1000 crore into its R&D facility in Hyderabad over the next 3 years. The facility will not only play a critical role in the development of Artificial Intelligence and Machine learning in OnePlus products but will also drive innovations that are centric and relevant to the company’s Indian community. Moreover, it will also leverage the experienced and ingenious talent from Hyderabad, one of the biggest IT hubs in the country.
OnePlus weighed in several critical factors before zeroing in on Hyderabad for the R&D centre. Apart from having some of the most passionate OnePlus community members, the city is also one of the most active start-up zones in the country, especially in the space of emerging technologies. It offers a sizeable pool of talent that the global smartphone maker sees great value in deploying and honing to suit the needs of its signature premium consumer experience.
Pete Lau, Founder and CEO, OnePlus, said, “In three years, we plan to grow the new R&D centre in Hyderabad into our biggest globally. We plan to re-focus our R&D efforts on a large scale and drive innovations in India for the global product, especially on the software side with special emphasis on Artificial Intelligence, 5G and IoT.”
The OnePlus R&D centre will house three labs – camera lab, communications and networking labs and automation labs that will focus heavily on camera development, 5G testing, software with focus on AI and performance testing. The facility overall will focus on 5 areas including Network, Global Carrier Customization, OxygenOS native apps, global product development, software innovation and finally, testing. With regards to software and network, the centre will specifically work on the development of India-specific OxygenOS features including OnePlus applications design and development and drive the 5G enablement for regions like India, EU and UK.
Hyderabad is one of the fastest-growing markets for OnePlus. In line with the growing user base, the company is in the process of expanding its offline presence in the region. In fact, the local community can soon expect access to their very own OnePlus Experience Store. The brand currently has an Exclusive Service Centre in the city and is also present in retail outlets through its exclusive retail partnerships.
India is not only one of the biggest markets for OnePlus but is also the benchmark for creating globally successful products. With a growth rate of more than 100%, the country is well on its way to becoming a centre for product innovation. It has already upgraded to local production of PCBs as well as other smartphone components and will continue to look at further plans as the government announces the next wave of localization.