OnePlus announced the first-ever edition of the OnePlus Music Festival, a multi-genre musical extravaganza that the brand is kicking off in India. The festival is slated for November 2019 in Mumbai and will feature a number of popular international as well as local artists across genres.
Known for its experimental, out-of-the-box community-focused activities, the brand looks to delve into the music space with this festival creating a niche space for community and music enthusiasts to come together on a different platform to see their favourite acts and discover new music.
Speaking on the upcoming music festival, Vikas Agarwal, General Manager, OnePlus India said, “At OnePlus, we are constantly looking for new ways to engage with our community and create different experiences for them. Our community like our product has always at the heart of everything we do, and with this new venture, we hope to provide them with a new platform to interact with each other and with the brand on a unique new level.”