Barcelona, MWC,Â February 22, 2016: Obi Worldphone today launched its latest modelÂ Obi Worldphone MV1, Obiâ€™s latest device embodies the companyâ€™s deep-rootedÂ philosophy that sophisticated design is just as vital to a modern phone as its internal components.Â The phoneâ€™s sculptural look was created by Ammunition, a San Francisco-based design firm thatÂ shares Obiâ€™s ethos of fashion, form, and function. With the companyâ€™s signature elevated screen andÂ palm-fitting body, the MV1 represents a refreshing wave of design packed into a practical 4G LTE enabledÂ device.
â€œThis is an industry with 200 different brands vying for consumersâ€™ attention. There will be 1.4 billionÂ Android phones produced in 2016 alone, so there needs to be a way to stand apart from the pack,â€Â says Obi Worldphone Co-founder John Sculley. â€œThe components for all these different phones areÂ mass produced, in the same countries, and often in the same exact factories. What weâ€™ve done withÂ the Obi Worldphone from the very beginning is show that itâ€™s possible to have a beautifully designedÂ phone that fits into your lifestyle at an accessible price without sacrificing form and technology. YouÂ donâ€™t have to give up style in exchange for substance. With the MV1, you can have both.â€
â€œFor our markets, the design of the MV1 is a fresh, modern breath of air in a sea of sameness. ItsÂ combination of simple form, iconic outline and resolved details make it an object to be desired,â€Â says Ammunition founder and Obi lead designer, Robert Brunner.
MV1 comes equipped with both Android Lollipop 5.1 and Cyanogen OS 12.1.1, the latest operatingÂ system from Cyanogen. In addition to improved security and privacy options the OS provides enhancedÂ features like Truecaller, which allows users to block incoming spam calls, and LiveDisplay, whichÂ intelligently adjusts the userâ€™s screen based on ambient light.