Bangalore, India, August 10, 2015: Sistema Shyam TeleServices Limited (SSTL) that provides telecom services under the brand MTS today announced its full support and commitment to Net Neutrality with the launch of OpenWeb Data plans for its prepaid as well as postpaid data customers. The competitively priced data plans offer customers not just high quantum of data but more importantly the absolute freedom to surf, call & chat freely and as per their choice. This initiative is part of a larger customer centric program of MTS that aims at enabling and empowering netizens to have equal access to all lawful websites and services on the internet and reaffirms its commitment to uphold internet’s ability to foster innovation, provide access to knowledge and freedom of speech.
According to Leonid Musatov, Chief Marketing & Brand Officer – MTS India, “I am extremely happy to announce MTS India’s full support and commitment to Net Neutrality. As an organization, we are deeply committed to all the tenets of this principle which calls upon all stakeholders to treat all data on the internet, not discriminating or charging differentially by user, content, site, platform, application, type of attached equipment, or mode of communication. As a testament to this commitment, MTS has rolled out a slew of OpenWeb data plans which have been designed to provide absolute freedom to our customers to surf, call & chat freely and fairly.” Leonid further added “Given that, MTS was the first telecom operator in India to pursue a “Data centric-Voice enabled” strategy, hence it was also expected from us to show the way and launch OpenWeb data plans which are net neutral in the truest sense.”
Net Neutrality & OpenWeb Plans – Extensive Retailer Training Program
The launch of MTS’ Open Web data plans also marks the roll out of an extensive retailer training and awareness program involving 40,000 retailers in all telecom circles where MTS provides services – i.e. Delhi, Rajasthan, Gujarat, Kerala, Karnataka, Tamil Nadu, UP West, Kolkata & West Bengal. Designed in six local languages including Hindi, Malayalam, Kannada, Gujarati, Bangla and Tamil; the training program aims to explain the significance of Net Neutrality and MTS’ commitment to it. As part of the program, retailers would also be educated on the benefits of OpenWeb plans over other data plans available in the market.
Decoding the principle of Net Neutrality:
What distinguishes the internet from all earlier communication platforms is that the basic internet platform is supposed to be neutral to all content that flows over it, this in essence, is the principle of net neutrality. From a telecom operator’s perspective, Net Neutrality implies that the Company that connects a user to the internet does not get to control what that customer does on the internet. Recently, there have been arguments and debates over Net Neutrality with various stakeholders voicing their concerns on keeping the internet free. As a Telecom Company committed to internet connectivity in India; MTS is lending its full support to uphold internet’s ability to foster innovation, provide access to knowledge and freedom of speech.
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