Mozilla officially unveiled its lightweight mobile browsing ‘Firefox Lite’ in India. Firefox Lite is now available in 15 markets in Asia including Bangladesh, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Laos, Malaysia, Myanmar, Singapore, Thailand, Taiwan, the Philippines, and Vietnam.
Joe Cheng, Head of Product Mozilla Asia said, “India is the second largest online market worldwide and a mobile-first country and is projected to grow to 666.4 million in 2023. Majority of India’s Internet users are mobile phone Internet users who take advantage of entry-level alternatives to expensive landline connections that require desktop PCs and infrastructure. This presents us with a huge opportunity to empower them with better than ever mobile browsing experiences.”
Key Highlights of Firefox Lite:
- Fast: Firefox Lite’s standout feature, ‘Turbo Mode,’ blocks third-party trackers. This renders less data consumption and websites load up faster.
- Lightweight: Firefox Lite is less than 4MB (3.6MB), which is less than 10% of the size of other browsers in the market. Given its lightweight, users can stay updated on latest offerings from Firefox Lite without worrying about spending a lot of data to update the app.
- Private: Advertisers or websites often use web trackers for broad user data collection and targeted advertising. Firefox Lite is equipped with private browsing and tracking protection to help users browse without a trace.
Charles P.C. Chen, Head of Business Development, Mozilla Asia, said, “Mozilla understands that the best way to fulfill different local user needs and make the product relevant is through partnership. Mozilla has signed up with Times Internet and DB Digital as the first official news content partners in the Asian market to provide its users with a variety of quality content.”