New Delhi, India, October 31, 2014: MobiKwik, India’s one of mobile wallet, has unveiled a new brand identity and logo that further fosters its positioning as the most trusted digital wallet. It recently released its new tagline: ‘Discover MobiKwik Wallet – The easiest way to pay!’ and a fresh logo which firmly establishes MobiKwik’s brand identity. In view of the festive season and MobiKwik Online Mela, a sum of 100M INR were paid in the month of October on 3rd party merchants including Snapdeal, eBay, Shopclues, Homeshop18, Tastykhana, Dominos, MakeMyTrip, redBus, Abhibus, BookMyShow etc. using MobiKwik Wallet.
The new logo is an active part of the rebranding exercises and is the visual expression of its market position. It is always accompanied by the value proposition “The Wallet Company”. The revamped identity was launched on the MobiKwik Android App on 20th October and on the iOS App on Diwali, 23rd October.
The refurbished app comes with a new design and is powered by features like OTP (One Time Password) improvements, saved cards for faster checkout and notification hub. All these added features result in a quicker and more seamless online payment experience. Users can park money in their MobiKwik wallets once and can make multiple transactions without the hassle of hopping between merchant websites, payment gateways and net banking. They can also safely store card information on their mobile wallets and use the same for easy transfer of money into their wallets whenever they like.
The app also featured the MobiKwik Online Mela which received a stellar response from users and further established MobiKwik’s newly-unveiled brand positioning. The surprise Diwali Offers during the Mela received a tremendous response. The MobiKwik Online Mela allowed the users of the mobile wallet to enjoy incredible deals and discounts across top partner online merchant sites. MobiKwik provided 100% cashback to users at various times during the first day of the Mela on the 20th of October. This was the first-of-its-kind initiative in the history of e-commerce in India where a mobile wallet offered such a fantastic festive surprise to its users as they shopped on leading e-commerce portals such as Snapdeal, Yepme and ShopClues amongst others.
Upasana Taku, Co-Founder of MobiKwik said, “Over a period of time, MobiKwik has penetrated deeper in the payments industry and has expanded its horizon from mobile recharges, bill payments to online shopping and micro payments. This seemed like the perfect time to communicate our values and core strengths to our nearly 10 million users and hence we came up with our new logo.”
Upasana further added, “The colour used in the logo belongs to the family of Cyan which is well recognised as trustworthy, reliable, firm, determined, and technical by nature. The colour, the logo and the new tagline, therefore, aptly define our business objectives and nature.”
The revamped branding initiatives are a part of MobiKwik’s endeavour to reiterate that it is indeed the best way for customers to make payments and shop online in the digital universe we inhabit today. The new logo and tagline ably reflect the brand’s core values in the form of stability, loyalty, professionalism, trust, ‘kwik’ and easy payments.