Microsoft Azure catapults MartJack Enterprise to eCommerce platform leadership

Microsoft-logoNew Delhi, India, July 30, 2014: MartJack ‘Enterprise’ today announced that it has signed on more than 250 Enterprise customers globally for its Multichannel Commerce Platform, making it the leader in the Enterprise eCommerce Platform space across India and Middle East. The company also said that moving to Microsoft Azure has helped Martjack ‘Enterprise’ acquire this large a customer base in record time.

Founder and CEO of  MartJack Abhay Deshpande said, “The flexibility, scalability, agility and security offered by Microsoft Azure helped us focus on customer acquisition and bring in customized deployments at quick pace with minimal investments. Our core interest remains in fulfilling the needs of retail businesses and helping them to win in multichannel commerce world.  To achieve this, we were looking for a cloud platform that could power up businesses online, while also being flexible to deal with sudden growth and reduce investment in infrastructure.  With the migration to Azure, we have not just added more customers but also supported existing customers to enhance their eCommerce services to offer superior value to their end consumers.” 

Srikanth Karnakota, Director, Server and Cloud Business, Microsoft India, said, “MartJack is truly optimizing the power of Azure for its business and customers.  The open and flexible architecture of Azure has helped the company achieve great success in little time. Azure has helped MartJack innovate by allowing them to customize workflows quickly and at the same time improve cash flows by reducing infrastructure cost.  MartJack users are also able to access their favourite retail brands anywhere across devices of their choice.”

MartJack ‘Enterprise’, is the leading enterprise class ecommerce platform across India and Middle East.  It provides customers with not just a multi-tenant SaaS based ecommerce platform, but also offers end-to-end multichannel commerce capabilities. This includes, seamless catalogue, inventory, order, marketing management, integrated logistics, payments and third party application integration facility.

The platform also enables retailers/brands to leverage the power of mobile site, mobile application and social media integration to engage with digitally savvy consumers. It enables retailers to provide a seamless brand experience across multiple channels – web, mobile, social, and in-store, thereby increasing footfalls, revenues and profits. The platform has an elite clientele of brands such as Future Group, Lulu, Godrej Nature basket, Metro Shoes, The Body Shop, Wildcraft, Casio to name a few.  Martjack is now looking at expanding into other global markets such as South East Asia and US.

MartJack ‘Enterprise’ has built several eCommerce innovations on the Microsoft Azure Platform. With these, MartJack is able to provide its retailers with: 

One Brand, One Experience across all digital channels

The Multichannel commerce platform has enabled retailers to provide a unified brand engagement and shopping experience for demanding consumers through web store, mobile store, Facebook and in-store channels.  

Seamless omni-channel commerce operations and customer loyalty program

Integrated customer processing systems such as ERP with the eCommerce store enable pricing, discounts and inventory data to be automatically fetched from the systems, eliminating manual intervention to update pricing and inventory for eCommerce store. This also integrates offline loyalty systems with the ecommerce platform to let consumers seamlessly earn and redeem loyalty points seamlessly across in-store and online transactions. 

Increase footfalls and digitally influenced sales

With more than 50% of internet users doing a preliminary research before purchasing a product (Zinnov Research 2013), the digitally influenced product sales for retailers is growing at a rapid speed. The multichannel commerce platform provides avenues such as ‘order online – pickup in store’ (consumers can place the order online and pick up the product in store), store based stock (retailers can map the products with store-specific inventory level so that the end consumer can check the availability of the products at a particular store).   

Advanced sales assistance and customer engagement using digital media

Preloaded tablets are used by in-store sales force to showcase rich product catalogs (videos and images) and detailed product specs to consumers, especially for electronics goods. They are also able to capture consumer details while showcasing the products, which is seamlessly synced with POS systems where the residual part of billing is completed. This reduces the billing time per consumer from 18 minutes to 8 minutes. It also allows banks and insurance companies to extend offers to their debit/credit card holders by providing promotions on purchases through their market place.

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