Micromax launches its new 4G smartphone Canvas Xpress 4G @ Rs. 6,599

Micromax-Canvas-Xpress-4GNew Delhi, India, November 18, 2015: Micromax has launched its latest entrant in the 4G portfolio, Canvas Xpress 4G at Rs. 6599. Available on the open sale model on Flipkart. With this exclusive collaboration, Micromax will be able to reach out to more than 45 million registered users of Flipkart across 8200 pin codes thereby simplifying the process to get the Canvas Xpress 4G with just a few clicks. Micromax has also partnered with Airtel to provide an introductory 4G double data offer for a period of 6 months across its 4G range of smartphones.

 

 

 

 

Key features of Canvas Xpress 4G:

  • 5.0-inch HD IPS Display
  • Android Lollipop 5.1
  • 8MP AF rear camera; 2MP FF front camera
  • 1 GHz Quad-Core Processor MTK6735P
  • 2 GB RAM; 16 GB ROM
  • 2000 mAh battery
  • Price at Rs6,599/-
  • Available on Flipkart from November 18, 2015

Speaking about the launch, Vineet Taneja, CEO of Micromax Informatics, said, “We at Micromax are committed to lead the 4G revolution by providing new user experiences and latest technologies at the most attractive price to specification ratio. Our partnership with Flipkart to launch Xpress series of smartphones has been the most successful one. And with the launch of Xpress 4G on Flipkart, we are adding yet another gem to our Xpress series in line with our vision to making 4G accessible to the masses. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country. The launch reinforces our commitment to leapfrog the consumers’ journey from 2G to 4G and break the organic trend of moving from 2G to 3G and then 3G to 4G.” 

“With the belief that great technology does not come at a price, we already have 13 products under the Micromax brand in our 4G portfolio ranging from 6499/- to 14999/-. We are further looking to ramp up our 4G portfolio and 30% of our smartphones are already 4G capable. With the launch of the Canvas Xpress 4G, Micromax has ensured that great specifications with LTE capability is available to everybody at a disruptive price thereby spurring the 4G adoption in the country,” he added. 

Micromax has taken up the task to boost 4G adoption in the country by making a full range of 4G enabled smartphones available taking its portfolio to 13 devices. The consumers can chose from a diverse portfolio, right from the Canvas Knight 2 and Canvas Sliver 5 which are the premium devices to the Canvas Nitro 4G, Canvas Fire 4G, Canvas Blaze 4G, Canvas Mega 4G, Canvas Play 4G and now the Canvas Xpress 4G as its first online only LTE enabled smartphone for the millennials.

© Technuter.com News Service

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