Micromax launched its two new series of products – Google Certified Android Televisions and Fully Automatic top loading Washing Machines. Google Certified Android Televisions priced from INR 13,999/- onwards, available starting July 11, 2019, and fully automatic top loading Washing Machine starting INR 10,999/-, available starting July 15, 2019. Both products are available at Flipkart.
In tune to its strategy of bringing alive affordable innovation across multiple screens, the 32”( 80 cms), 40”(102 cms) and 43” (109 cms) Google-Certified Android Television offers the audience a stunning picture quality experience with a 16:9 aspect ratio. The Google Assistant on Android TV is the same Assistant being used and loved by consumers on phones and speakers. As a result of this newest addition to Micromax’s family, the consumers can now enjoy a wholesome entertainment experience through a quick and easy access and also control devices around the house – all with just one’s voice.
To give an impetus to its existing washing machine portfolio, the company is launching its first ever Fully Automatic top loading Washing Machine. The Fully Automatic top loading Washing Machine is available with a wash capacity of 6.00 kg, 6.5 kg, 7.00 kg and 8.00 kg. With unique features, it redefines the experience of everyday solutions. The Fabricare Wash which is a combination of sapphire crystal shaped inner drum creates a special water flow for better cleaning and extra care of clothes. The super-wide drum creates more washing space which reduces twisting and wear and tear of clothes.
Commenting on the launch, Mr. Rohan Agarwal, Director, Micromax Informatics Ltd. said, “Micromax, since its inception, has always stood for democratising technology at affordable price points. It has been our constant endeavour to understand the evolving needs of our consumers and offer the best of technology to cater to those needs. Taking that a step further, today we have announced a range of two new products in the consumer durables segment, with an aim to redefine the entertainment experience and everyday solutions for the Indian consumer. The Google Certified Android TV is meant for those who want a larger than life entertainment experience by being packed with multiple compelling features and the fully automatic washing machine aims to make everyday solutions simpler and hassle-free. We look forward to the response from our consumers and are committed to grow this category further by consolidating our leadership position in the segment in India.”