Mi India announced that it is partnering with Just Buy Live and Innocomm to expand its offline distribution network, increasing its presence to more than 5000 offline outlets.
Just Buy Live is one of the early E-distributors, enabling retailers, shopkeepers and big corporates to purchase directly from their platform via an e-commerce model. This unique model of e-distribution enables the company to cut out several distributors in between.
Innocomm is the subsidiary distributor arm for Foxconn and they focus entirely on a direct-to-retail model for distribution. This means that the company sells directly to retailers via a single distributor, cutting several layers of distributors in between.
With these partnerships, Mi India’s presence will be expanded across major large format retailers including Sangeetha, Big C, LOT Mobiles, and pop stores.
Commenting on the expansion, Manu Kumar Jain, India Head – Xiaomi, says: “We are primarily an e-commerce company and we have brought our learning from the online model to our offline model. We have chosen Just Buy Live and Innocomm because of their unique models that distribute directly to retailers. I believe that this strategic alliance will strengthen Mi India’s presence across India. As we expand to more than 5000 offline outlets, it allows more people to experience our products and purchase them easily.”
@Technuter.com News Service