Bangalore, India, October 06, 2015: Lenovo has launched PHAB Plus, a perfect crossover between a Smartphone and a Tablet. The device, a result of in-depth research of consumer device usage patterns and evolving trends, blends the best of smartphone and tablet features. Lenovo PHAB Plus offers all the fun of a Tablet with the true portability of a Smartphone, thus eliminating the dilemma of choosing between the two. Stretching the versatility of a Smartphone, it is optimized for single-hand use, with a large 6.8-inch screen; packaged with best-in-class entertainment, speedy Internet, and all-day battery life.
The PHAB Plus is a premium Phablet conceptualized with the idea that consumers are increasingly using their device for data consumption. In fact making and receiving a call is 5th in the order of smartphone usage. Research findings by Lenovo established that mobile users utilize their devices on calls including voice mail and other related things for only seven per cent while 70 per cent usage comprises of other activities like watching videos, social media, playing games, keeping up with news and sports updates, reading and using the camera. The PHAB Plus is designed to perform all the functions of data, movies, emails, apart from just voice to give users the experience they were looking for and with this device Lenovo continues with its existing trend of bringing the best multimedia experience to its user.
“The Smartphone has become an integral companion for most of us, fitting into all aspects of our lives. As we strive to do more and achieve more, the PHAB Plus is a smart device designed to live up to users on all counts, making life more convenient especially owing to its impressive screen size. The Lenovo PHAB Plus truly combines the awesomeness of a phone and a tablet in one cool device.” said Rohit Midha, Director – Tablet Business Unit, Lenovo India.
Phone + Tablet = PHAB: The best of both worlds
The device is encased in an acclaimed unibody design with round edges and polished buttons, crafted from durable yet lightweight aluminum material. The slim design and UI with several shortcut features aid in single-handed operation making it more comfortable to hold and use the PHAB Plus. These features along with its compatibility with both left and right-handed usage make the PHAB Plus the most compatible device optimized for one-hand usability. Additionally, it is loaded with Android 5.0, which provides a clean and efficient operating interface for the end-user
The PHAB Plus also excels with its 3,500mAh battery, lending up to 24 hours of talk time and 20 days of standby time, courtesy of a built-in platform that limits the internal temperature of the device. As a smartphone, the PHAB Plus addresses consumers’ 24/7 connectivity needs with its Dual SIM and 4G LTW fast connectivity, ensuring a reliable and fast connection. The PHAB Plus is available in two colours of silver and grey.
Entertainment powerhouse: immersive gaming experience, better groupfies, pumped up playlists
The PHAB Plus is a true 4G LTW fast connectivity device with the powerful Qualcom Snapdragon Octacore 1.5Ghz processor supported with 2GB RAM and 32GB storage that makes it the ultimate device for performance. As an entertainment-focused device, the PHAB Plus provides a rich content and highly immersive experience owing to its 6.8-inch full HD panel display with a definition of 326ppi for clearer and sharper images. This is further enhanced by an In-Plane Switching (IPS) technology for an ultra-wide viewing angle that provides a fluid viewing experience.
For capturing images and video, the PHAB Plus is equipped with an awesome 13MP rear auto-focus camera and five advanced lenses that help it produce sharp images even in low light conditions. For more realistic colour tones, it comes with a DUAL LED flash. In the front the PHAB Plus houses a 5MP camera with a wide angle lens and a pano selfie mode, which is great for selfies and groupfies. The camera doesn’t only take great photos; it also lets you shoot a 1080p HD video at 60 fps.
The PHAB Plus comes with a built-in Dolby ATMOS 3D Audio soundbox at the back of the device, which helps to project and enhance the sound experience. The ATMOS processor on the device produces a sensation of movement and overhead sound that brings the story alive all around you.
Pricing & Availability
The Lenovo PHAB Plus will be available on www.amazon.in from October 5th, 2015. It will also be available in all Croma and Reliance stores by October 12, 2015.
End user price (EUP): INR 20,990.
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