Lava launches ‘X’ series with Iris X1- powered by Android KitKat and Quad core processor priced @ Rs 7,999

Lava-Iris-X1New Delhi, India, May 26, 2014: LAVA International Limited, a fast growing company in the mobile handset industry, today unveiled its Iris X series with the launch of its much awaited Iris X1. Lava Iris X1 exemplifies elegance and quality through its beautiful design and high-end features and is all set to mesmerize its consumers. In the sub-8,000 price range, Iris X1 will offer a very strong proposition with the latest Android 4.4.2 KitKat, power-packed performance and a great design.

Currently, Lava Iris X1 is one of the few devices in India and the first one from Lava that is built on the latest Android 4.4.2 KitKat out-of-the-box platform, offering a premium and smooth user experience. The platform offers faster multi-tasking through optimized memory and improved touch responsiveness. It also comes with a bunch of new and useful features. Its new phone app automatically prioritizes contacts based on the people a user talks to the most, and its smart caller ID looks for matches from businesses with local listing on Google Maps.

Lava Iris X1 takes a leaf out of the Iris Pro series as far as the aesthetics is concerned. The handset has excellent build quality and looks beautiful. On the performance aspect, the smartphone provides an excellent experience on the back of a 1.2 GHz Quad-Core Broadcom BCM23550 processor powered by 1GB RAM. Iris X1 provides an excellent 3D gaming experience and video performance with help of a specialized graphics engine based on Videocore multimedia technology. Iris X1 sports a 4.5-inch FWVGA IPS (854 x 480 pixels) display that offers high-quality colour-reproduction and great viewing angles. The fully laminated touch screen eliminates the air gaps between LCD and glass and makes it look perfectly black in sleep mode. With an 8.9 mm of thickness and 138 grams in weight, the handset is also very convenient to carry.

Iris X1 sports an 8 MP rear camera with LED flash and a 1.4 µm pixel BSI+ sensor. The sensor increases the amount of light that gets captured and improves low-light photography significantly. The rear Camera supports full HD (1080p) video recording and playback, comes with Auto focus, touch to focus functionality and HDR mode that automatically snaps a rapid burst of photos to select the best possible shot. It also includes a 2.0-MP front-facing camera for video calling.

The device comes with 4GB of internal memory that is expandable up to 32GB via micro-SD card. On connectivity front, the dual SIM Iris X1 comes with 3G connectivity apart from Wi-Fi, Bluetooth v4.0 BLE (Bluetooth low energy), micro-USB and EDGE. It offers OTG support to enable file transfer through USB drive on the move. The device promises crystal clear calling experience by using Dual MIC for Active Noise Cancellation. The phone packs a long-lasting 1800 mAh battery providing ample back up for multimedia payback, talk-time and stand-by.

Hari Om Rai, Chairman & Managing Director, Lava International said, “Lava is proud to announce the launch of ‘X’ series with the Lava Iris X1, a beautifully crafted smartphone with best in class hardware & software features. It is for the consumers who not only want a high performance device but also a beautiful design. Iris X1 is designed to mesmerize the consumers and will surely create ripples in the market at this price point. We are confident that the latest hardware and software features coupled with its great design will surely deliver a rich experience to the consumers.”

Priced at Rs 7999, Iris X1 will be available in black and white colours. It comes with an intelligent Flip cover powered by hall sensor that puts the phone automatically in sleep mode ensuring reduced battery consumption.

Iris X1 will be available online exclusively on Amazon.in from 27th May. Online buyers will also get a free 16GB Ultra Micro SD card with the device which will be only applicable for orders placed on Amazon.in on 27th May. It will also be available across national retail chain stores and multi-brand outlets pan India.

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