New Delhi, India, September 09, 2014: LAVA International Limited, a fast growing company in the mobile handset industry, today expanded its entry level smartphone portfolio with the launch of five smartphones under its Iris brand. To reach out to consumers across platforms, Lava has introduced these feature rich phones in an attractive price bracket of 4k to 6k.These smartphones are aptly suited for consumers who are looking to upgrade from feature phones to smartphones for faster internet , better memory, good camera and a host of other smart features.
Commenting on the launch Navin Chawla, Vice President & Head – Product Lava International, said, “Lava has a vision to empower people with right kind of products to help them do more and be more. Given that bulk of the market is still driven by feature phones, through these values for money products, we aim to help the consumer upgrade to smartphone and realize the power of internet. These smartphones offer an enhanced browsing experience and also takes care of the entertainment/ connectivity needs of a customer who is upgrading to an entry level smartphone. ”
The range of smartphones launched includes- Iris 400s, Iris 400 colors & Iris 250, Iris 404 Flair and Iris 410
LAVA Iris 400s phone comes with a 4 “ IPS display with 5MP rear camera and VGA front camera which offers HD video playback feature so one can enjoy entertainment on the go. Keeping up with the Iris range, the phone comes with stunning looks. The smartphone runs on 1 GHz Dual-Core processor and Android Jelly Bean v4.2 and is 3G enabled for faster internet access. It comes with 4GB ROM and 512 MB RAM. The internal memory is expandable up to 32 GB.
Another offering from LAVA is the Iris 400 Colors, running on Android KitKat v4.4. It offers a 4GB ROM + 512 MB which provide enhanced storage capability and multitasking abilities for a seamless performance. It is powered by a 1 GHz dual-core processor and Android KitKat 4.4 OS, is 3G enabled and comes in black and blue colour.
The third offering in the series is the LAVA Iris 250, which comes with a 4” screen and is 3G enabled. One of the unique features is its rubber finish which gives the phone a premium look. It offers a 3.2 MP rear camera with a LED flash coupled with a VGA front camera. Lava Iris 250 comes with 512 MB RAM for a smooth multi-tasking.
LAVA Iris 404 Flair and Lava Iris 410 sport a 4” TFT screen running on 1.3 GHz Dual-Core processor powered by the latest Android KitKat v4.4. Iris 404 Flair features a 5.0-MP rear camera with LED flash to let you capture the best moments on your smartphone. Both the device comes with 4GB of internal memory that is expandable up to 32GB via micro-SD card.