HARMAN announced its sponsorship of Delhi Capitals, one of the key teams participating in the T20 Cricket Indian Premier League 2019, through its popular audio brand JBL.
JBL is the official sponsor of Delhi Capitals team and has secured branding rights for the team’s merchandise and promotional activities for the ongoing season. This new partnership offers JBL an opportunity to reach and connect with millions of cricket lovers across the world.
Sumit Chauhan, Vice President, Lifestyle Audio, HARMAN India said, “JBL is excited to partner with Delhi Capitals for this season of IPL T20 Cricket League. We play at the convergence of music, sports and culture and through this association, we will delight our fans. We are proud to work with KMMC and Dr. Rahman’s Foundation that works on training young musical talent in the country. The day was full of infectious enthusiasm displayed by Delhi Capitals and JBL Sunshiners. It was an honor to facilitate this wonderful interaction.”
The association was announced at a friendly cricket match held between Delhi Capitals and JBL Sunshiners – a team of young, talented musicians from KM Music Conservatory (KMMC) and the ‘Sunshine Orchestra’ – mentored and supported by Academy Award winner – A. R. Rahman and his Foundation.
Delhi Capital’s marquee players including Shikhar Dhawan, Rishabh Pant, and team Captain Shreyas Iyer participated in match and played against the young JBL Sunshiners.
Dhiraj Malhotra, CEO, Delhi Capitals, said, “It was a great event marking the partnership between JBL and Delhi Capitals. The team is thrilled to be associated with a brand known for its exceptional performance and a legacy of delighting Indian consumers. We couldn’t have asked for a better way to energize the team than interacting with these wonderful and talented young musicians of KMMC.”
HARMAN also announced extending its existing sponsorship of A.R. Rahman’s ‘The Sunshine Orchestra’ project for the fifth consecutive year in India. The program is designed to impart free music education to talented children from less privileged backgrounds.