itel has become the no 1 smartphone brand in less than 5K price segment for offline channels as per the counterpoint research report for Q3 2019. Basis the industry research, under 5K retail price segment in offline channel smartphone brand, 2 out of 3 smartphones were from itel which reiterates brand’s vision of right to progress for its consumer base. In the feature phone segment, itel climbed up to the number two position with 16 percent market share for its value-added feature phone offerings.
The latest achievements in the brand’s ongoing success story has been attributed to its singular objective of democratizing technology for mass market consumers making it accessible and affordable. With budget-friendly mobility experience, widespread distribution network and innovative marketing connect and engagement programmes with localized communication approach.
The itel family is growing stronger and has recently reached a landmark of 5 Crore+ happy customers in just over three years of its operation in India which is a testimonial of its commitment and growth in India.
Talking about the success, Mr. Arijeet Talapatra, CEO, TRANSSION India, said, “We are proud and delighted to be recognized as the No 1 smartphone brand under sub 5k price segment in offline channel. Having achieved this success within 3 years of our operations in India, we will continue working towards providing best in class experience, and customized mobile solutions to our expanding ‘aspirational customer base’ across the country. The achievement motivates us and reinforces our commitment towards India for democratizing technology for masses and giving them right to progress.”
Tarun Pathak, associate director at Counterpoint Research, said, “itel in 2019 has registered phenomenal growth of 40% YOY by way of its robust offline retail presence. Its product portfolio offering trendy technological features at affordable price range along with impactful and localised marketing strategy has helped itel top the chart in the sub 5K segment in offline channel. With such a thrust and expansion in product portfolio, we strongly believe that itel will keep its position secured among the top players in the segment.”
Ahead of this festive season, the brand also announced the its new and upgraded A46 2GB + 32GB at an affordable price point of INR 4,999 which comes with a free oraimo HD Earphone and a protective silicon back cover. itel’s affordable and stylish smartphone portfolio has been designed to deliver a premium mobility experience and is equipped with futuristic features such as AI based dual camera, dual 4G VoLTE compatibility, multi-use fingerprint sensors, enhanced security measures through face unlock technology amongst others.
The smartphone leader is also the official partner for the dynamic UP Yoddha, one of the leading team of Pro-Kabaddi League.