India’s Ratnakar Bank Teams with IBM to Engage Millennial Customers with Mobile Apps

IBM-logoBangalore, India, February 13, 2015: Ratnakar Bank Ltd. (RBL), one of India’s fastest growing commercial banks, announced today it is teaming with IBM to help Millennial customers better manage expenses and plan for their financial future.

The bank will cater to Millennials’ mobile and social lifestyles with new apps to support financial planning, expense calculation, and financial portfolio management. With mobile as the cornerstone of building a banking relationship with these customers, also known as Generation Y, RBL is focused on developing a strategy that tailors the mobile experience to meet the high expectations for convenience and simplicity that users expect.

With more than 900 million mobile subscribers in India and growing, RBL is using the IBM MobileFirst Platform to build, deploy, manage its apps and integrate with RBL’s core banking system to ensure secure transactions and help the bank improve customer and employee engagement.

“In a highly competitive and demanding Indian market where mobile adoption and penetration is one of the highest in the world, the IBM MobileFirst Platform will help us target and acquire new customers across segments,” said Sanjay Sharma, Head – Technology, Innovation and Customer Fulfilment, Ratnakar Bank India Ltd. “The bank’s new apps will help us better connect with our customers and add to our long standing commitment to creating consistent, engaging customer experiences.”

Now, RBL customers will be able to interact with the bank through the app, website, at kiosks and branch locations to manage their accounts and finances, pay bills, transfer funds, view mini statements, open fixed or recurring deposit accounts, request cheque books, stop payment of cheques and various other features. The solution will also enable better managed processes for loan origination, regulatory compliance, account opening and credit approvals.

IBM and RBL will also build a set of internal apps for employees to improve workplace productivity.

“The IBM MobileFirst Platform has enabled the bank to rapidly roll out new apps and features for its growing customer base,” said Hitesh Shah, Director, Software Segment, IBM India. “The new apps give RBL customers and employees efficient and secure ways to do any kind of banking no matter where they are.”

© News Service

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