Idea launches Idea Freedom Packs

New Delhi, India, November 4, 2015: Idea Cellular has launched Freedom Packs – low cost data packs with monthly validity, that provide the consumers the freedom from multiple recharges, while giving great value for money. Especially suited for customer segments such as students, housewives, and new users, who have a consistent but limited data usage, the Idea Freedom packs provide 28 day validity for just Rs. 100 for 300 MB on 2G data, and Rs. 175 for 500 MB on 3G data.

Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Idea Freedom packs target those consumers who want to stay digitally connected throughout the month, however at 30-40% lower costs. These packs would help us enhance convenience for prepaid customers, who have to otherwise depend on multiple sachet recharges to manage their costs and internet needs throughout the month. These packs could serve as a one stop solution for them.”

© News Service

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