HTC rolls out HTC Desire 728 Dual SIM @ Rs. 16,990

HTC-Desire-728-Dual-SIMNew Delhi, India, January 8 2016: HTC has launched HTC Desire 728 Dual SIM at Rs. 16,990. The HTC Desire 728 Dual SIM is housed within a stylish, elegant body and boasts a clean yet striking finish. Powerful performance is provided through a 64-bit MediaTek 1.3GHz Octa-Core processor, ensuring the HTC Desire 728 Dual SIM always delivers a smooth and seamless experience, whether you’re showing off your latest videos, playing your favourite game, or listening to music through the crisp HTC BoomSound speakers with Dolby Audio. The combination of high-quality audio with a vibrant 5.5” High Definition screen makes the Desire 728 Dual SIM perfect for catching up on the latest hit shows or streaming the next big viral video.

Faisal Siddiqui, President South Asia HTC said, “The new HTC Desire 728 Dual SIM brings distinctive design into a feature-rich smartphone, providing you with a great value smartphone which you can truly make your own. We want to provide a powerful, fully customisable experience to our customers, and the HTC Desire 728 Dual SIM brings this in abundance.”

The HTC Desire 728 Dual SIM’s 13MP main camera lets you capture any moment in striking quality. This is supported by a 5MP front camera, so you are always equipped for the perfect snap, whether it’s a close-up selfie or distant landscape shot. Both cameras also offer the ability to capture high-quality 1080p video. With 16GB internal storage, as well as a MicroSD slot which supports up to 2TB of additional storage.

HTC Desire 728 Dual SIMSpecifications 

SIZE: 157.9.x 77.8 x 7.87 mm

WEIGHT: 153g

DISPLAY: 5.5 inch HD720 (720 x 1280)

CPU Speed

  • MediaTekMT6753
  • 3 GHz, 64-bit octa-core


Android with HTC Sense


  • Total storage: 16GB, available capacity varies
  • Expansion: microSD Slot (v3.0) supports up to 2TBadditional storage (card not included)
  • RAM: 2GB


  • 2G/2.5G – GSM/GPRS/EDGE: 850/900/1800/1900 MHz
  • 3G – UMTS: 850/900/1900/2100 MHz with HSDPA 42 Mbps, HSUPA 11.5 Mbps
  • 4G – LTE: FDD-850/900/1800/2100/2600


  • DL: 1, UL:1.8


  • Dual NanoSIM (USIM + USIM)


  • Motion G Sensor& Compass Sensor
  • Proximity and Ambient Light Sensor


  • Bluetooth 4.1
  • Wi-Fi: 802.11 b/g/n (2.4 GHz)
  • 5 mm stereo audio jack
  • Micro-USB 2.0 (5-pin) port

Sound enhancement

  • HTC BoomSound with Dolby Audio
  • Dual microphone
  • AMR-WB Supported


  • Main Camera: 13MP AF BSI F2.2 / 27mm, 1x LED
  • Main Camera: 1080p video recording
  • Front Camera: 5MP FF BSI
  • Front Camera: 1080p video recording 

Video Supported Formats

  • Playback: .3gp, .3g2, .mp4, .avi, .wmv, .mkv.
  • Recording: .mp4

Audio Supported Formats

  • Playback: .aac, .amr, .ogg, .m4a, .mid, .mp3, .wav, .wma, .flac, ac3, ec3, eac3
  • Recording: .aac 


  • Internal GPS antenna + GLONASS


  • Capacity: 2800 mAh
  • Talk time: Up to 26 hours on 2G, up to 21 hours on 3G
  • Standby time: Up to 496 hours on 2G, up to 485 hours on 3G 

AC Adapter

  • DC output: 5V and 1.5A, max charging support

© News Service


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